With the gradual relaxation of the new crown blockade, the Indian food regulator said that all immune-enhancing products, such as biscuits, snacks, salt, water, and even Indian shortbread, must have health claims that comply with regulations.
A spokesman for the Food Safety and Standards Authority in India said: "We have issued guidelines for (food industry) compliance, which can be found on the new crown page of our website." After the outbreak of the new crown epidemic, the bureau tried to avoid approval Delayed, launched an online application process and electronic review.
A Google report showed that during the outbreak, sales of foods that boosted immunity in India increased by about 20% -40%. The online search for this kind of product has been six times more, among which, Ayurvedic home-made herbs, heart leaf green cow gall and vitamin C are in a dominant position.
Devendra Chawla, CEO of Spencer's Retail and Nature's Basket, a major Indian retailer, said: "(Social networking sites) online promotion on Instagram, Douyin and WhatsApp has strengthened, leading to health occupying people's thinking, This has led to additional purchases of health supplements, chyawanprash, health food bars, mixtures, and even branded healthy salt. This salt is growing in double digits. "
A number of industry executives pointed out that new products are following this trend at a time when there is unprecedented market demand for existing foods that can help immunity. Chora said: "It is predicted that in the next few weeks, more new products will be ushered in in the categories of healthy food and immune enhancement."
Mohit Malhotra, CEO of Dabur, an Indian Ayurvedic consumer products company, said: "In the post-new crown period, the importance of preventive health care (especially Ayurvedic drugs) and personal hygiene will be Constantly strengthened in the minds of consumers. As consumers seek more preventive health products to enhance immunity, the health products industry will grow.
A April report by market research company Nielsen showed that 56% of Indians will increase spending on health, organic food, medical demand, fitness and medical insurance.
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