In-cosmetics Global to Unveil a Host of New Initiatives at Amsterdam Edition
In-cosmetics Global, the leading personal care ingredients expo, which opens on April 17 in Amsterdam, is set to feature a number of new initiatives on the show floor.
Focus on research
In the backdrop of rising global expenditure on research and development, the show will home in on R&D to ensure cosmetics scientists, chemists and dermatologists are supported as they embark on this new age of innovation.
Following the huge success of the ‘Focus on Marketing: The Story Behind The Science’ tours at in-cosmetics North America 2017, the organisers of In-cosmetics Global have announced the launch of new R&D-focused tours that will run in Amsterdam. Exclusively for R&D professionals and sponsored by Mibelle Biochemistry, a series of ‘silent’ tours will zero in on two of the industry major trends – ‘Biotechnology Actives’ and ‘The Future of Anti-Ageing’. Each tour offers 20 spaces and participants will be provided with wireless headphones, through which prominent technical consultant and cosmetic chemist Rouah Al-Wakeel will guide them through the most compelling ingredients and sophisticated technologies being launched at the show.
Another new initiative for 2018 is a half-day ‘Regulatory Conference’ in partnership with Conusbat on 16 April at 2 pm. Aimed at regulatory and compliance professionals from both ingredients suppliers and the manufacturers of finished products, the sessions will ensure attendees are informed of crucial regulations helping them create safe and effective products and enter new markets worldwide. The Amsterdam show will also see cosmetics giants go head-to-head in the ‘Formulation Challenge’. Sponsored by Croda and taking place on the final day of the event, six leading manufacturers will be tasked with creating an innovative formulation from a box of mystery raw materials in just 90 minutes. A panel of market specialists will pick the winning team.
Among the other initiatives already popular at the show, ‘Formulation Lab’ sessions conducted in a purpose-built lab, will once again bring together skilled industry experts to deliver a series of hands-on demonstrations. The presentations will guide delegates through overcoming common development challenges and let them in on the secrets to creating winning formulations.
The three-day programme, sponsored by Brenntag, will feature practical presentations from The Institute of Personal Care Science, as well as the world’s most innovative suppliers, with 18 confirmed so far. Specialists from companies including BASF, Kobo, Cosphatec, Ashland, DSM, Symrise and Evonik are among those that will share their technical know-how, theory and practical formulation tips to help manufacturers bring exciting innovations to market. The ‘Innovation Zone’ will return, providing a launchpad for more than 100 state-of-the-art concepts. The area allows time-poor R&D scouts to find the latest ingredients all in one place. Mintel will also host a series of live demonstrations, presenting market-leading finished products alongside key insights into the trends that inspired them.
The ‘Make-Up Bar’ will demonstrate the latest innovations in pigments and technology, with visitors able to touch and experiment with the ingredients on display. Exhibitors will demonstrate their expertise and help cosmetics manufacturers identify eye, skin, nail and lip make-up formulations to deliver captivating and trend-setting colour cosmetics products. The ‘Sensory Bar’ area will help product developers, formulation experts and marketing professionals experience unusual textures and sensations first-hand, including transforming and hybrid textures; heating and cooling, jellies, butters and powders in the ‘try-out’ area. The ‘Sustainability Corner’ at the event will showcase a selection of environmental and social initiatives and also highlight how the beauty industry is moving beyond compliance and paving the way towards a more sustainable business model.
Conference and seminars
The event will also host an in-depth education programme featuring leading analysts, formulation experts and consultants.
The Marketing and Technical Seminars Theatres will feature representatives from the top market analysts, including Euromonitor, PeclersParis, GlobalData and Mintel, sharing the latest data and insights into the hottest industry trends.
In the Technical Seminars Theatre, sponsored by Givaudan, suppliers of ingredients, including Evonik, AkzoNobel and Lipotrue, will share the science behind each innovation and how to make the most out of these concepts to create products consumers will love. The ‘Global Workshop’ programme will enable participants to stay ahead of industry issues. Speakers will present crucial scientific and regulatory updates such as what’s new in the field of protecting the skin against the radiation of the electromagnetic spectrum and new avenues of research into the skin microbiome.
In-cosmetics Global will also host an ‘After Party’ on 17 April to celebrate the achievements of the ‘In-cosmetics Global Award’ winners. The awards recognise suppliers that have developed the most novel functional and active ingredients, while a ‘Make Up Award’ will be presented for the most innovative developments in colour cosmetics.
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