Clariant has announced the launch of industry initiative – Chemberry – an Internet platform enabling chemical buyers to easily find the ingredients they need. Initially covering the personal care sector, the free-of-charge search service will later expand across multiple industry sectors.
Clariant emphasised that Chemberry would operate with its own organisational unit strictly separated from other Clariant business activities to “ensure confidentiality, compliance, and neutrality of the platform”. Clariant is also seeking co-investors to join the Chemberry venture. Chemberry features all relevant chemical suppliers and their products for free, automatically extracting and organising product information from existing supplier websites. “Detailed, up-to-date information and one-of-a-kind cross-referencing creates an intelligent search and compare platform for speciality chemical ingredients,” the company informed. Chemberry’s industry-specific filters give the option to search by company, function, product claim, application, and chemical composition as well as certification. Users can also explore latest market information and trends to inform their buying decisions and accelerate future innovation.
Chemberry currently indexes more than 5,000 personal care formulation products from active ingredients through to colorants, emulsifiers and UV filters. This will be extended to 50,000 products by February 2019 as the platform prepares its rollout to further industry sectors. By 2019, Chemberry aims to be the most comprehensive source of ingredients available online. Commenting on the development, Mr. Timo von Bargen, Head of the Chemberry platform, said, “The chemical industry is evolving with new ingredients constantly being launched to address consumer demands for more functionality, environmental concerns, and so on. Chemberry was born out of our passion to go beyond existing limited search functions to make it really fast, flexible and simple for buyers of chemical ingredients to find the right ones for their application. The platform also benefits suppliers because they can easily raise awareness of their products while improving their own understanding of market trends.”
Chemberry aggregates existing product information without a service fee. Consequently, it removes the need for suppliers to spend time and costs on uploading products. Exposure to buyers enables them to find new prospects and Chemberry helps to identify warm leads based on buyers’ behaviour on the platform.
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