French media say cosmetics are sweeping China:people are taking care of skincare

According to French media, Chinese people's passion for shopping reached its peak on November 11 this year. On this unique shopping day in China, consumers' enthusiasm even surpassed the "black Friday" in the United States, which is also a symbol of the explosion of Chinese consumption power.L 'oreal's (China) team gathered in a conference hall and stared at the big screen to see sales soar at an alarming rate.

According to a report on the website of French weekly express on December 6, the shopping sales on this day can analyze the changes of people's thoughts and demands. From the aspect of beauty products with a market size of 39 billion euros in China, it can be seen that the demand is going to the high-end, and the online sales are growing rapidly."We are experiencing a digital tsunami," said John spaulhan, chief executive of l 'oreal China.From 2013 to 2018, l 'oreal's online sales share in China increased from 1% to 30%.
This extraordinary acceleration of the market can be explained by the rapid changes in Chinese society, the report said.First, urbanization is taking off, and people are witnessing the emergence of a new middle class.The rise in the power of China's middle - and upper-income families is only just beginning.LAN zhenzhen, vice President of l 'oreal China, recalled that 20 years ago, Chinese women just started to buy beauty products in shopping malls."Chinese women have become more demanding than Japanese women," said Sanford brown, director of l 'oreal's Shanghai research and development center.

"Sales of premium beauty products are growing faster than those of other premium products," says Bruno rana of bain & company, a consultancy.

L 'oreal is also betting on personalized services, a new and rising demand in China, such as maybelline, where consumers can carve hearts or their names into beauty bottles.

"The potential is still huge," Mr. Spopham said, because there are other classes of beauty products that need to be developed in addition to the growth of the middle class, such as the fact that only 40 percent of Chinese women wear makeup or lipstick, compared with 85 percent in South Korea.

Although Chinese minds are changing fast, the perfume market is not doing so well, the report said. The huge market for cosmetics is still developing slowly, but it also means the potential for the future.In the 1990s, l 'oreal's former boss, lindsay owen-jones, dreamed that Chinese women would wear a lipstick.