Fi Asia 2024 – tomorrows tastes today

For immediate release

1 July 2024

Fi Asia 2024 – tomorrows tastes today

Fi Asia, the biggest gathering of food and beverage ingredients professionals in the ASEAN region is back in Jakarta for the 2024 edition.

With Asia now providing close to 40% of ingredients globally, Fi Asia is a must for everyone looking to benefit from the region's rapid growth and has proven to be a critical route to market. The diverse range of ingredients includes functional foods, flavours and spices, plant-based products, food supplements/nutraceuticals and so much more.

“Fi Asia 2024, is more than just a tradeshow, it goes well beyond exhibitors’ booths,” said Ms. Rungphech (Rose) Chitanuwat, Regional Portfolio Director ASEAN, Informa Markets. With over 60 conference and technical seminars focusing on food and beverage trends in ASEAN you can gain valuable knowledge from leading experts.

Celebrating the 28^th edition of the Fi event in Asia, Fi Asia continues to build on existing show features, and add new highlights with a focus on enhancing attendee experience. “Where else can you get a front-row seat, to meet 400+ leading local, regional and international F&B ingredients suppliers from 25+ countries and connect with an expected more than 17,000 F&B industry professionals, all in 3 days?” asked Ms. Rungphech (Rose) Chitanuwat.

Food and beverage – a strong pillar of Indonesia’s economy

Indonesia's thriving food and beverage (F&B) market is an attractive destination for innovation and business growth. With a population of around 279 million, Indonesia represents more than one-third of ASEAN’s population. As southeast Asia’s largest economy it grew at a solid 5.1 percent in 2023, amidst a weakening global economy,

The Indonesian F&B sector makes a significant contribution to the national economy, reaching IDR852 billion in 2023, growing at 5% year-on-year, despite facing setbacks due to the COVID-19 pandemic. The sector is forecast to grow by 5-7% in 2024. Not just a strong domestic market, exports have become a game changer for Indonesia’s F&B industry, reaching more than USD47 billion in 2023, accounting for over 18% of total exports.

Furthermore, the government is committed to enhancing the F&B industry as a priority sector for national economic growth in the Making Indonesia 4.0 roadmap.

Processed food already contributes one-third of total food expenditure per capita. With the rapid growth of the modern retail sector, and more women in urban areas entering the workforce, there is a growing demand for more convenient processed and packaged foods, and thus food ingredients.

Innovation – an ingredient for Fi Asia’s success

The F&B sector continues to evolve, with increasing consumer demands for health, sustainability, and convenience. With the theme ‘Elevating the future of the food value chain through innovation and sustainability,’ Informa Markets recognises these shifts, and continues to ensure that Fi Asia remains closely aligned with market needs.

“Market trends can shift quickly – you need to adapt and learn new strategies to exploit these opportunities and grow your food ingredients business in the rapidly evolving Indonesian market,” noted Rungphech. For example, mandatory halal certification of F&B products produced by SMEs will be introduced in October 2026. Home to the world’s largest Muslim population and targeting to become the global Halal hub, this creates a huge opportunity for halal-certified products. The Halal Coaching Clinic by Halal Industry Empowerment Center (PPIH), Ministry of Industry during Fi Asia 2024 aims to make it easier for companies to understand, comply and apply for halal product certification.

 Another industry trend is sugar reduction - an industry reformulation priority. Sugar Reduction Strategy in Food Industry is a highlight topic in the International Conferences. Reformulation with innovative food ingredients are used in sugar reduction strategies. Besides lowering calories, sugar-reduced or sugar-free products are also ‘tooth-friendly,’ and have a lower effect on blood glucose rise.

 Other don’t miss Fi Asia 2024 features include:

· Fi Theatre - an open stage to share the latest food and beverage ingredient trends and information by the industry experts.

· Bev Hub – a showcase of trendy beverages in Indonesia and across Southeast Asia.

· Innovation Zone – see what’s new and what’s next as leading industry players launch new ingredients.

· Innovation Tour – join marketing leading experts for guided 1-hour tours around the exhibition with the themes: Sugar reduction/sugar replacement, Functional food concept for Holistic health and Healthy snacks.

· Snack Bar – an open stage to highlight development in snack products and focus on healthy snack options.

· Sustainability Square - discover how sustainability matters for Fi Asia. A highlight activity to support the local community is the art of making tempe.

Save the date and register now

 “If you want to stay at the forefront of innovations and technology in the ASEAN F&B industry you can’t afford to miss Fi Asia 2024, and its co-located events Propak Indonesia and GrowTech Jakarta. You can register to attend, 4-6 September 2024, at the JI Expo, Jakarta, Indonesia at www.fiasia.com” concluded Ms. Rose Chitanuwat.

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About Informa Markets

Food ingredients (Fi) Asia is organised by Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to trade, innovate, and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services, and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology, and Infrastructure. As the world's leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.

For more information, please contact the organisers at fiasia@informa.com