Dutch Boy Paints Introduces New and Improved Platinum Plus

Dutch Boy Paints introduces new and improved Platinum Plus paints featuring Stain-Shield technology and now also featuring a new Anti-Scuff formula, providing another easy solution for users.

The latest upgrade enhances consumer favorite Platinum Plus, providing a luxurious, durable and scrubbable finish that acts as an easy paint solution, while also providing enhanced durability and protection from everyday wear and tear with a new Anti-Scuff formula.

The improved Platinum Plus retains Stain-Shield technology, providing excellent washability and scrubbability while significantly improving resistance to abrasion. This enhanced durability makes it an excellent choice for customers seeking a long-lasting protective paint solution.

In addition, this formula delivers the high-quality performance expected of a luxury paint while maintaining an affordable price point. “At Dutch Boy Paints, our goal is to continually improve our products to simplify the painting process and meet the evolving needs of our customers,” said Julie Fisher, Product Manager for Dutch Boy Paints.

“The new Platinum Plus formula reflects this commitment, introducing a scuff-resistant formula while retaining the luxurious finish and durability that consumers know and love. This addition ensures that walls not only look great from the start, but also maintain their appearance over time, making it an easy paint solution for creating a beautiful home, even in the busiest areas.”