Central Asia Beauty Expo is not just an exhibition, but a key meeting point connecting distributors, dealers, representatives of specialized online stores, supermarkets, eco-shops, pharmacy chains across Central Asia with leading manufacturers of the global beauty industry. It is also a unique platform for entering the Central Asian market. Beauty Expo 2026 will take place on May 28–30, 2026, in Almaty, Kazakhstan, covering a total exhibition area of 7,000 square meters and featuring three pavilions. The event is expected to host 500 exhibitors, showcase 1,500 brands, and attract around 15,000 professional visitors.
The exhibition covers the entire beauty industry value chain and is organized across three dedicated pavilions. Pavilion 11 will feature cosmetics, perfumery, household chemicals, eco-cosmetics, ingredients, and packaging. Pavilion 10 will focus on professional beauty products, including hair, nail, make-up, and lash & brow products. Pavilion 9 will be dedicated to cosmetology and aesthetic medicine. In addition, national pavilions from Italy, Poland, Korea, China will be presented, highlighting the strong international presence of the exhibition.
Kazakhstan, located at the heart of Central Asia, is one of the ten largest countries in the world, covering nearly three million square kilometers. The country has demonstrated stable economic growth in recent years, while the number of beauty industry companies has increased by 68%. Favorable business conditions, along with a stable political and economic environment, continue to attract entrepreneurs from neighboring countries such as Uzbekistan, Kyrgyzstan, Tajikistan, and Turkmenistan. There are virtually no large-scale cosmetic manufacturing enterprises in this vast region, and with nearly 5,000 distributors of cosmetic and hygienic products operating in Kazakhstan, the market offers exceptional opportunities for international brands seeking expansion.
Every year, Central Asia Beauty Expo is visited by entrepreneurs from across the entire Central Asian region, representing a market of more than 90 million people. The exhibition is specifically designed to attract distributors, trading companies, and retail chains, enabling exhibitors to connect directly with their target audience. By participating in a single exhibition, companies gain the opportunity not only to enter the Kazakhstani market but also to expand their sales geography across the entire Central Asian region, from Kazakhstan to Turkmenistan.
