THAIFEX – Anuga Asia 2022 kicks off the first event day

Bangkok (24 May 2022) - THAIFEX – Anuga Asia 2022 food and beverage tradefair officially welcomes exhibitors and visitors to IMPACT Muang Thong Thanifor the region’s biggest event created to meet the needs of F&B industryoperators and product innovators. From the 24th to the 28th of May, topplayers creating products that usher in advancements in coffee & tea, drinks,fine food, food services, food technology, frozen food, fruits & vegetables,meats, rice, seafood, and sweets & confectionery will showcase their uniqueapproaches to designing and producing products which meet consumer needs,as the sector moves forward into an era of positive opportunity and boundlessgrowth through innovation!

The 2022 “restart” brings a total of 1603 exhibitors at IMPACT Muang ThongThani, more than double when compared to the last event in 2020. The 881international exhibitors this year clearly highlight that Thailand is open and italso reinforces that THAIFEX - Anuga Asia plays in accelerating the industry’srecovery from the pandemic.

Out of those 881 international exhibitors from 36 countries, 27 of these arerepresented by countries & provincial groups; the largest country group comesfrom South Korea this year, followed by Vietnam, Malaysia, Turkey, and Italy.For exhibitors from markets such as China which have not been able to join theevent physically, exhibitors have taken advantage of the opportunity to assumea presence by way of remote booths to join virtually. This clearly shows thatbusinesses are taking action to overcome travel limitations. As industry playersrace to jumpstart growth and capture prospects, it becomes increasinglyimportant to position themselves on the leading frontier of food. THAIFEX –Anuga Asia 2022 provides such a platform by connecting operators throughoutthe value chain to facilitate idea exchange and immediate, highly-effectivetrading.

“The F&B industry has been heavily disrupted due to the impact of Covid-19.Both businesses and consumers are plagued by high food costs, food shortages,food wastage, supply chain and production issues. THAIFEX – Anuga Asia 2022is a platform where we can help to alleviate these challenges and drive valuein the F&B industry, allowing F&B businesses to collaborate and cross-innovatein a short span of time. The result of this would be an increase indiversification, new growth opportunities, new innovations, optimizingoperations, and value creation for stakeholders,” concluded Mathias Kuepper.  

Future Food Experience+ (FFE+) aims to close the gaps in the F&B industry bybringing actionable insights to the community. This series of talks cover a widerange of topics, including FoodTech, Foodservice, Plant-based, andsustainability. The stage will gather key industry experts, regional and globalthought leaders, and professionals to exchange ideas and forge new linkages. Itis the platform to drive mindset shifts, letting players “get ahead of the curve”and achieve business goals. It also gives exhibitors the chance to showcasetheir latest technologies, products and services on the FFE+ stage specifically,providing entrepreneurs with a highly prominent platform from which they canachieve objectives and capture intense interest from an engaged, keen andrelevant industry audience. 

Tuesday 24th of May (Day One) of FFE+ features a packed roster ofprogrammes for the opening day of the tradeshow. In the morning session,Innova Market Insights, the official knowledge partner for THAIFEX – AnugaAsia, will offer an amalgamation of industry trends and insights that arepropelling business growth, with perceptions on the packaging, technology,and flavour drivers. Visitors will learn from Innova Market Insights experts andsee first-hand the products which are already taking on these trends. Innova'sTop Ten Trends for 2022 (Livestream) will kick off the Future FoodExperience+, which connects new ideas, innovations, and technologies shapingthe future of F&B.

During the afternoon session, “SOS Presents: The Road to Zero Food Waste”will host an hour-long plenary on sustainability and circularity in the regionalfood industry. THAIFEX – Anuga Asia is partnering with Scholars of Sustenance(SOS) to ensure zero food waste. At the end of the show, SOS will collect allthe surplus food from exhibitors, and the rescued food will be distributed tobeneficiaries in low-income communities, orphanages, and shelters, includingthe most vulnerable groups in society. The session will provide insights intoways in which the industry is able to offer solutions on how moreenvironmentally harmonious, efficient and reusable processes, materials andsolutions can contribute to a reinvigorated sector that meets its obligations forprotecting our world and mitigating global hunger.

Day One’s evening session presents the Start-up Showcase, in which some ofthe region’s most exciting pioneers in emerging areas of F&B will lead sessionsdedicated to entrepreneurs, product innovation and exploring possibilities inthe future of food. It will also be a valuable platform for connecting industryplayers to new market opportunities, as they seek to respond directly to buyerneeds. This year, the show introduces around 25 specially chosen startupcompanies showcasing and pitching their products to a captive audience ofpotential business partners, venture capitalists and prospective investors. TheF&B industry will also get first-hand insights into the next big innovation at theshow’s startup zone.

THAIFEX – Anuga Asia 2022 runs from 24th of May (Tuesday) to 28th of May(Saturday), and the organizers jointly welcome and encourage visitors to joinevent days throughout the week, with more to discover and a packed roster ofinnovative programs and special shows every day. Day Two will officially be setinto motion with the Welcome Speech and Opening Ceremony by H.E. JurinLaksanavisit, Deputy Prime Minister & Minister of Commerce, and joined byrepresentatives of: the Director-General of the Department of InternationalTrade Promotion, the Chairman of the Thai Chamber of Commerce, and theManaging Director of Koelnmesse, Mathias Kuepper. THAIFEX – Anuga Asia 2022invites all participants, including those not present for the first day of theshow, to join Day Two and subsequent event days, and take part in thisimportant journey into the future of food!

THAIFEX – Anuga Asia 2022 is organised by Department of International TradePromotion, Ministry of Commerce, Thailand (DITP), Thai Chamber ofCommerce (TCC) and Koelnmesse. For more information, please visithttps://thaifex-anuga.com/en/. To view the Live Stream during the eventcast, please follow https://www.facebook.com/thaifexanugaasia/.