Dow joins hands with Alibaba 1688 platform to promote the digitization process

Dow chemical co., LTD. (dow) announced today that its official flagship store in 1688.Com (1688) was officially launched and opened, providing Chinese customers with more convenient online sales services.This is another milestone of dow's digital transformation in China, where dow cooperated with alibaba's 1688 enterprise procurement and wholesale platform.It is also an important measure for dow to continuously improve customer experience and further develop market opportunities.

"China has the world's leading e-commerce trading platform and supporting Internet of things technology, and Chinese consumers have become accustomed to convenient and safe online trading experience.For dow, these market conditions in China provide an ideal scenario for us to expand our online trading, sales and service channels."In August this year, dow signed a contract to enter the 1688 procurement platform.Today, the official flagship store of dow 1688 opens, marking the comprehensive introduction of digital platform in the purchase end and sales end of the supply chain.

Dow 1688 official flagship store (dowchina.1688.com), the first batch of goods shelves have 14 kinds of star products, respectively from dow polyurethane, coating materials and industrial solutions business unit, its applications in polyurethane industry, food, personal care, coatings, automotive, construction decoration, agrochemical, textile and leather processing, etc., and configure the professional team to provide online services.

As a long-term partner of dow's polyurethane business division, Benoit Debecker, vice President of global strategy and business optimization of zhan xin resin, said at the launch ceremony: "dow is our important supplier and partner. Zhan xin also held the opening ceremony of its 1688 flagship store two days ago.We will work with dow to advance digitization and deepen digital strategic cooperation.

Wang hai, vice-president of alibaba group, said: "in the past year, a number of multinational chemical companies have joined 1688, which reflects the ambition of the traditional manufacturing industry to pursue excellence in the Chinese market and the huge potential of the Chinese market.Dow is the world's leading supplier of materials solutions, and the launch of its official flagship store once again proves 1688's ability to serve large manufacturing industries, as well as the supporting enabling industrial brands' strong infrastructure system for digital operations.

Founded in 1999, 1688.Com is China's leading online wholesale platform, providing online and offline merchants with channels to purchase and sell products.Relying on alibaba group's leading advantages in big data, cloud computing, artificial intelligence and other high-tech fields, 1688 platform has gathered more than 10 million enterprise stores, with 150 million daily online visitors, accounting for 40% of China's domestic trade B2B share.On August 8 this year, dow announced to enter the 1688 shopping mall at alibaba's "2018 new purchasing summit" to optimize the purchasing cost and employee experience through the Internet.The launch of the official flagship store of dow 1688 marks the full cooperation between dow and 1688 in sales and procurement, and further promotes the implementation of dow's digital transformation strategy.