The hot topic of American cosmetic market: Sustainable Management

Recently, it is suggested that in the cosmetics market in the United States, in order to achieve sustainable operation, environmental protection packaging is very popular, Korean enterprises also need to pay attention. The New York branch of Korea Trade Association analyzed in a new report entitled "the trend and Enlightenment of environmental protection packaging market in the United States" that the role of environmental protection packaging has not only been to protect products, but also has become an important factor for consumers to decide to buy. According to the report, many consumer goods manufacturers are using green product marketing and packaging to produce products. From the perspective of the beauty industry, environmental protection packaging is becoming a new trend, which is different from the past competition with high-end image and price. This is because consumers' demand for raw material safety is expanding, and the trend of millennials' attention to environmental issues is spreading.

As cosmetics brands continue to make efforts to protect the environment, there are more and more cases of using environmental friendly materials as product containers, according to the report. Primera's packing box has obtained the FCS sustainable forest certification, and Burts Bees and enature are more environmentally friendly and easy to degrade. Under the slogan of "packaging is garbage", it has launched a permanent use "not wrap" cloth bag to replace product boxes and plastic packaging. Some brands even intend to cancel the packaging. In particular, enterprises have made various efforts to minimize the environmental pollution in the manufacturing process. Amorepacific has developed a certification program to mark the emission of greenhouse gases produced in the whole process of production, circulation, use and waste as the carbon performance mark of products, while Guerlain has started to mark how much carbon dioxide is produced in the process of production and transportation.

It is reported that the company's new product "orchard é e imp é Riale" cream carbon footprint is 60% less than the existing products. According to the report, the key words of "sustainable management" in line with the cosmetics market are being practiced, i.e. reducing unnecessary packaging and using environmentally friendly packaging materials. According to the New York branch of the trade association, the environmental protection actions of American beauty brands start from the use of natural materials and other direct environmental protection, and are spreading to environmental protection activities that reduce packaging and consider the overall significance of environmental protection packaging.