Beauty hot spots in the epidemic: hair dye, bronze powder and facial mask

Although people are not optimistic about the beauty and personal care market impacted by the new crown virus, consumer interest in some beauty products is being ignited again. According to the statistics of the data analysis company Spate, although the heat of several skin care, hair care and makeup products has dropped significantly since February 16, it rebounded on March 15.

Since February 16th, Spate has found an increase in online searches for the terms "hair root hair dye", "face bronze powder" and "foot mask". In contrast, online searches for words related to “hairstyles”, “tattoos” and “facial care” have declined.

As far as hair care products are concerned, as consumers are isolated at home and hair salons are closed one after another, people's attention has turned to hair coloring and hair care products, focusing on solutions for self-maintenance at home.

Among them, the search volume of hair dye products increased the most strongly, an increase of 65,000 times, while "hair dye", "bleach" and "hair root hair dye" were the most popular; the search volume of the keyword "hair root hair dye" increased by 340.7 %, Reaching 48,703 times; the search volume for "hairstyle" keywords has dropped by 158,000 times since the new crown broke; the hottest keywords in hairstyling products include "hair spray", "hair care set" and "wavy hair oil"; The most popular keywords in hair and scalp care products include "hair care essential oils", "anti-dandruff products" and "straightening creams"; searches for "hair mask" related words have also increased.

As far as skin care products are concerned, consumers believe that skin care products and facial masks can bring self-care and multiple effects.

Among them, keywords for skincare products with high popularity include "mask", "cleansing", "moisturizing" and "foot care products", with a cumulative search volume of more than 200,000 times; keyword search volume for "mask" has increased by 82.9 %, Up to 70190 times; the most popular keywords in facial mask products include "turmeric mask", "mask pack", "mask mud", "acne mask"; the most popular keywords in moisturizing products include "SPF moisturizing cream" , "Silicone-free moisturizing cream", "aloe vera lotion" and "fruit acid body lotion"; the most popular keywords in foot care products include "foot mask", "foot grinding brush", "pedicure planer" and "healing" Wound tissue softener "; the most popular keywords in accessories include" razor "," skincare refrigerator "," steamer "and" soap box ".

As far as cosmetics are concerned, as most of the world ’s workforce begins to work remotely, consumers are looking for cosmetic products that can enhance their face value during video calls. In addition, home-isolated consumers find that they have extra time to clean cosmetic tools and applicators.

Among them, keyword searches for "bronze powder", "painting / applicator" and "eyebrow products" exceeded 90,000 times, of which searches for "bronze powder" increased by 220% to 33,350; The popularity of the keyword "eyebrow products" has increased, the search volume for eyelashes and eye beauty products has dropped by about 80,000 times, and the search volume for the keyword "lip care" has also been inferior; the key to the highest heat of facial bronze powder products The words include "face bronze powder", "bronze powder cream", "bronze powder brush" and "bronze cream"; the most popular keywords in eyebrow products include "eyebrow growth liquid", "eyebrow powder tray", " "Eyebrow Essence" and "eyebrow pencil"; the most popular keywords in paint and applicator products include "makeup sponge", "sharpening brush", "eyelash brush" and "high gloss brush"; the key to the highest heat in the set The words include "makeup box" and "foundation set".