After many delays, Cosmoprof Bologna International Beauty Show finally decided to cancel the 53rd exhibition originally scheduled for September. The next exhibition will be held in the spring of 2021. Gianpiero Calzolari, President of Bologna Exhibition Group, said that this decision is based on the continued spread of the global epidemic and the current economic situation. The new exhibition date will be announced shortly.
In order to make up for the impact of the cancellation of the exhibition, from June 4 to 10, with the support of the Italian Ministry of Foreign Affairs and International Cooperation and the ITA Italian Foreign Trade Commission, Cosmoprof will first cooperate with Cosmetica Italia to launch the digital platform WeCosmoprof, to the Cosmoprof exhibition Of exhibitors, buyers, distributors and retailers are open.
WeCosmoprof will use the matching function of Cosmoprof My Match software to establish a relationship network between exhibitors, buyers and distributors: Exhibitors and buyers on the platform can use the dedicated virtual meeting room to browse new products, negotiate and place orders . This platform will also be used for the next 53rd Cosmoprof exhibition in 2021.
In addition, WeCosmoprof also includes other features, such as CosmoTalks Virtual Series, which includes 30 online seminars; holds round tables to discuss new consumer habits and beauty trends, brand value communication strategies, spa and hotel tourism opportunities, etc. Cosmo Virtual Stage and so on.
Practitioners can also participate in the special project #dontstopbeauty created by Cosmoprof on social channels. The project depicts the measures taken by the cosmetics industry in response to the epidemic in the current situation. Beauty professionals can obtain information, advice and experience from it, and find new inspiration and ideas for restarting their business.
Carlo Ferro, chairman of the Italian Foreign Trade Commission (ICE), added that with the evolution of consumption patterns after the end of the epidemic, the market may face a new normalization of accelerating digital transformation. ICE has taken a series of emergency measures to help companies adapt to such an environment, including: providing free export services for companies with fewer than 100 employees; providing compensation to companies absent from global trade fairs; and participating in groups for the next 18 months Foreign exhibition companies provide financial support and so on. In addition, for specific industries, ICE's goal is to hold virtual exhibitions throughout the year to provide companies with more opportunities to showcase themselves. At the same time, ICE will continue to cooperate with Cosmoprof and Cosmetica Italia (Italian Cosmetics Federation).
Through Cosmoprof's own communication channels and cooperation with media and trend agencies, WeCosmoprof will be promoted in major markets in Europe, Asia and the American continent. In addition, after the epidemic, the exhibition organizer will cooperate with the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Trade Commission to launch the project in Angola, Brazil, Chile, South Korea, France, India, Morocco, United Kingdom, Russia, the United States and Turkey .
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