SCHWARZKOPF LAUNCHES NEW SUSTAINABLE HAIRCARE RANGE
THE WHAT? Schwarzkopf has launched a new sustainable haircare range, promoting the range via media company Connecting Plots.
THE DETAILS The range targets eco-conscious consumers, with the campaign taking into account research by University of Leeds, which shows that people are still unwilling to buy green products because of doubts over the products performance ability, with most consumers perceiving them to be less effective.
THE WHY? Anne-Marie Viguier, Schwarzkopf ANZ Marketing Manager, says, “Schwarzkopf are leaders in high performance hair care products the world over and we’re excited to be able to use our influence in the category to now also be more sustainable. Our goal is to be the go-to hair care product for those looking to do their small part in minimising wasteful packaging.”
You May Interested In
High Quality β-Nicotinamide adenine dinucleotide CAS 53-84-9 NADwith ready stock and best price
$3/UNIT FOB
2026-10-08
Trade Alert
Delivering the latest product trends and industry news straight to your inbox.
(We'll never share your email address with a third-party.)
Related News
-
“Soaring Sulfuric Acid, Tightening Ore Supplies”: The High-Stakes Battle Behind the Titanium Dioxide Price Surge
-
Chinese Urea Producers Receive a Timely Boost as Second Round of 2026 Export Quotas Nears 2 Million Tons
-
BASF Raises European NPG and HDO Prices by Up to €300/Tonne as Costs Climb
-
EU May Build Industry-Level Trade Barriers Against Chinese Chemicals
-
EU Low-Value Parcel Rules Could Disrupt Chemical Sample Flows
-
Brazil Expands Chemical Tax Breaks as India’s Crop Protection Industry Warns of a 25% Cost Increase
-
“Clearing the Floor”: DKSH’s Privatization of Its Malaysian Subsidiary Signals a Silent Power Shift in Asia’s Supply Chain
-
25 Companies Raise Prices Three Times Within a Month: China’s Titanium Dioxide Industry Shifts from “Price Wars” to a “Pricing Alliance”
-
From Coffee Waste to Superfood Additive: EU Declares Pectin-Rich Arabica Extract Safe for Food Use
-
Australia Approves Lab-Grown “Milk Sugar” for Babies—A Breakthrough in Infant Nutrition
Recommend Reading
-
![German Chemical Industry Posts Q2 Rebound but Capacity Utilization Remains at 73.2%]()
German Chemical Industry Posts Q2 Rebound but Capacity Utilization Remains at 73.2%
-
![Steel in the Hourglass: Germany’s “Protect-Steel” Proposal and the Green Calculation Behind It]()
Steel in the Hourglass: Germany’s “Protect-Steel” Proposal and the Green Calculation Behind It
-
![High Crude Prices Are Passing Through the Coatings Chain as More Than 20 Companies Launch Price Increases]()
High Crude Prices Are Passing Through the Coatings Chain as More Than 20 Companies Launch Price Increases
-
![Behind the Three Consecutive Titanium Dioxide Price Hikes, Sulfur and Sulfuric Acid Costs Are Rewriting the Pricing Floor]()
Behind the Three Consecutive Titanium Dioxide Price Hikes, Sulfur and Sulfuric Acid Costs Are Rewriting the Pricing Floor
-
![Geno and Sojitz Collaborate to Accelerate the Commercialization of Nylon 6]()
Geno and Sojitz Collaborate to Accelerate the Commercialization of Nylon 6
-
![Premium Global Chemical Sourcing Requests (3-5July, 2026)]()
Premium Global Chemical Sourcing Requests (3-5July, 2026)
-
![Premium Global Chemical Sourcing Requests (8-12 Dec 2025)]()
Premium Global Chemical Sourcing Requests (8-12 Dec 2025)
-
![Premium Global Chemical Sourcing Requests (24-28 Nov 2025)]()
Premium Global Chemical Sourcing Requests (24-28 Nov 2025)
-
![Key Reactions and Uses of Lithium Aluminum Hydride]()
Key Reactions and Uses of Lithium Aluminum Hydride
-
![Uses and Properties of 3-Methyl-1-Butanol]()
Uses and Properties of 3-Methyl-1-Butanol
