Dow Consumer Solutions Rebrands Its Silicones Portfolio As DOWSIL

Dow Consumer Solutions, a business unit of Dow India, has launched the new DOWSIL range of solutions for its heritage Dow Corning silicone-based products. The new name emphasises the legacy silicone expertise spanning many markets, paired with the company’s unmatched R&D capabilities and global reach.

With more than a century of experience, the newly re-branded DOWSIL portfolio of Dow Consumer Solutions has delivered award-winning solutions and technologies in home & personal care, high performance building & construction, electronic & lighting, textile, labelling, as well as automotive markets.

Dow Consumer Solutions has transformed the way formulators and brand owners create products by enhancing performance, product sensory and delivering value to consumers around the world. DOWSIL will build upon this legacy to help brands maintain a competitive edge in several highly concentrated markets with its multi-functional solutions.

New vigour and enthusiasm

“India is currently a development hotspot in the global economy given its vast consumer market and increasing per capita income. Dow India has been enabling the consumer-driven products market through our innovative and focused solutions, partaking in India’s economic growth since the past 60+ years. DOWSIL is not just a new brand name, it also signifies a new vigour and enthusiasm while we continue to deliver the same excellence in quality and service with our best-in-class solutions,” said Mr. Sudhir Shenoy, CEO, Dow India.

“Silicones is the most versatile material that is gaining momentum across industries and geographies. Integrating all our silicone offerings under one umbrella brand DOWSIL brings together our expertise in this high-value, high-demand segment. This integration further strengthens our commitment towards our value chain to seamlessly offer customer focussed solutions,” said Mr. Massimo Rebolini, Commercial Director, Consumer Solutions, Dow Europe, Middle East, Africa and India.