Decoding Ingredient Trends for 2024

In the fast-evolving landscape of beauty, the concept of "clean" has undergone a transformation across various categories. Spate's recent "Clean Beauty Report" emphasizes the need for brands to move beyond vague claims and category designations, focusing instead on specific benefits and ingredient call-outs. The report highlights a nearly 10% decrease in online searches related to clean beauty over the past year. Consumers are increasingly seeking out specific claims, tailored to the category they're interested in.

In the skincare domain, key growth areas include non-toxic (up 38.4% year-over-year), hypoallergenic (up 16.6%), biodegradable (up 14.0%), and cruelty-free (up 5.3%). Interestingly, terms like chemical-free and eco-friendly are also among the top searches. Notably, the term "eco-friendly" can be open to interpretation, as it may refer to biodegradability, organic ingredients, or other factors. Similarly, the desire for "chemical-free" formulations may indicate a preference for ingredients derived from natural sources, as opposed to industrially produced materials.

Image Skincare's award-winning Prevention+ collection of SPF moisturizers is a testament to their commitment to skin health. These products are meticulously formulated with zinc oxide, chemical UV filters, and antioxidants to provide robust protection against environmental stressors that accelerate the aging process. Moreover, their unique hydrolyzed pea protein takes a stand against the factors responsible for premature aging, both indoors and outdoors. Image Skincare also ensures that their SPF formulas incorporate skin-nourishing ingredients such as plant-derived squalane from sugarcane for deep skin hydration, and a potent blend of ginger root extract, vitamin C, and vitamin E for defense against environmental stressors.

Adriel Carolino, Executive Director of Research and Development at NécessaireNécessaire's Mineral Sunscreen SPF 30 PA+++ is a holistic solution for well-aging, as it addresses the fundamental aspects of skin health and wellness. The formulation was carefully crafted to provide comprehensive support. Zinc oxide delivers SPF protection, safeguarding against burns, irritation, and premature aging induced by free radicals. Hydration and moisturization are achieved through hyaluronic acid, panthenol, squalane, and Laminaria saccharina (algae). Additionally, Laminaria saccharina collaborates with niacinamide, tocopherol, and bisabolol to combat pollution and free radicals, strengthen the skin's barrier, and soothe irritation.

In the hair care sector, searches for non-toxic and biodegradableproducts are on the rise, alongside inquiries for fragrance-free (up 114% year-over-year) and PPD/paraphenylenediamine-free products (used in some hair colorings, up 15.7%). In the realm of bath and body care, fragrance-free and non-toxic options are gaining traction. Clean makeup searches are dominated by the quest for talc-free products (up 8.6% year-over-year).