Vytrus Biotech's DEOBIOME NONI™ Achieves NATRUE Certification for Groundbreaking Biological Deodorant

In the wake of the recent global observance highlighting the merits of natural and sustainable cosmetics, Vytrus Biotech proudly announces the NATRUE approval of its cutting-edge Biological Deodorant, DEOBIOME NONI™.

On November 23, NATRUE spearheaded the worldwide initiative for natural and sustainable beauty during the International Day of Natural Cosmetics. This event, a prominent undertaking within the One Planet Network's Knowledge Centre, serves as a pivotal resource for promoting sustainable consumption and production practices on a global scale.

A Pioneering Defense Against Bacterial Communication

In 2019, NATRUE solidified its dedication to sustainability by joining forces as a Partner of Consumer Information for SCP within the One Planet Network. As an international non-profit organization, NATRUE stands as the driving force behind the esteemed global standard for certifying natural and organic cosmetics. This standard imposes stringent criteria for third-party certification, aiming to distinguish genuinely natural and organic beauty products from the multitude of nature-inspired alternatives saturating the market. The goal is to guide consumers through the often perplexing realm of 'greenwashed' products.

The NATRUE-certified powerhouse, DEOBIOME NONI™ – The Biological Deodorant, represents Vytrus' breakthrough contribution to the realm of natural and sustainable beauty solutions.

Defining the Biological Deodorant concept involves a hybrid strategy rooted in two distinct approaches. On one front, the Biological strategy employs Plant Anti-quorum Sensing molecules that hinder the formation of bacterial communication and the development of undesirable biofilms responsible for unpleasant odors. Simultaneously, the Prebiotic strategy unfolds through DEOBIOME NONI™, crafted from plant stem cells sourced from Morinda citrifolia, commonly known as the Noni plant. This innovative prebiotic cocktail, rich in sugars, orchestrates a transformation in the skin's commensal microbiota metabolism, shifting from lipids to polysaccharides. This strategic alteration thwarts the production of malodorous molecules, ensuring a long-lasting freshness.

NATRUE's certification serves as a resounding endorsement of Vytrus' unwavering commitment to delivering products that seamlessly merge efficacy with environmental consciousness. As the demand for natural and sustainable beauty solutions continues to rise, Vytrus Biotech's Biological Deodorant stands as a pioneering formula that not only meets but exceeds these expectations.