Eze Perfumes brings Indian fragrance brand to U.S. market

Indian direct-to-consumer fragrance brand Eze Perfumes is expanding into the U.S. market. Launched by Incredible Indriya, a sister company of Mumbai-based Sawai Fragrance, Eze is now available in 400 U.S. stores and 100 South American duty-free stores. It also expanded to Panama, Puerto Rico and Mexico.

The Eze brand includes three men's fragrances, Eze Nomad, Eze Surge and Eze Elation; three women's fragrances: Eze Joy, Eze Flow and Eze Awe; and two unisex scents: Eze Vibe and Eze ID.

Purvi Jain Bafna, CEO, Sawai Fragrances USA said:"As Eze Perfumes enters the US market, we are not just launching fragrances; we are launching piece. “We are sharing India’s aromatic heritage with the world.Our vision is to make India a leading global hub for fragrances and entering the US market is an important step towards achieving this goal. We are delighted to be able to bring the essence of Indian fragrances to discerning consumers across the globe."

Kanishka Jain, Director, Incredible Indriya said, "Entering the US market marks a major milestone for Eze Perfumes. As a strong supporter of the 'Make in India' initiative, we are delighted to introduce our authentic indigenous fragrances to the global audience."

Rohan Bafna, partner at Sawai Fragrances USA, said: "I am delighted to be a part of this important chapter in Eze Perfumes' expansion of its fragrance story in the United States. Our journey is to connect, ignite passion and create lasting memories through the art of fragrance."