Lawless Beauty Launches Blush Collection and Expands Retail Stores

Lawless Beauty, a cosmetics brand that uses clean active ingredients and highly concentrated clinical-grade skincare ingredients, now launches a new blush collection - Pinch My Cheeks Soft-Blur Cream Blush.

Since 2020, the brand has achieved triple-digit year-over-year growth. With increased customer demand, Lawless Beauty plans to increase its presence in Sephora and Kohl's Sephora stores in the United States by 2.5 times. The brand will also launch overseas in Sephora Canada and the United Kingdom in 2024.

Annie Lawless Jacobs, founder and CEO of Lawless Beauty, said:"Lawless Beauty’s brand DNA is 'yes – makeup, make-up.' We are passionate about creating highly effective products that are stress-free, effortless to apply, and made with beautiful, clean ingredients. With Pinch My Cheeks, our goal was to create a cream blush that glides seamlessly over a set base without lifting or disrupting your makeup underneath."

The new blush range creates a "cloud-like texture" that combines high pigmentation with the ease of a powder. Pinch My Cheeks provides a blurring effect and sets on its own, allowing users to quickly layer, build, and blend.

The formula includes green tea extract to protect the skin from free radicals, blended elastomeric microsphere powders to provide a soft-focus effect, and micronized pigments to create extremely vivid color with excellent blendability, adhesion, and smoothness to glide onto cheeks and lips.