Waphyto expands European presence, launched at The Store X
Japanese beauty brand Waphyto has launched at The Store X in Berlin. The herbal, botanical-based clean beauty brand will launch a curated selection of skin and hair products at the Soho House retail space in Berlin.
Highlights of the collection available in-store include Regena Cleansing Oil, Face Milk and Face Oil as well as Elevate Shampoo, Elevate Conditioner and Scalp Lotion.
Waphyto founder Atsuko Morita explains: “This collaboration reflects our shared vision to foster innovation while respecting the purity of nature. Waphyto’s philosophy of pure beauty resonates deeply with The Store X’s commitment to exceeding retail expectations and bringing people transformative experiences.”
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2026-07-18
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