Baby Food Sugar Levels of Concern
Babies are being weaned on to a high-sugar diet from as young as 4 months, a leading child health and obesity researcher is warning.
A paper prepared by Fizz (Fighting Sugar in Soft Drinks) for the NewZealand Medical Journal has found some commercial baby foods sold in New Zealand supermarkets contained up to four teaspoons of sugar per serve.
Of 33 single-serve Heinz Wat-tie’s baby foods stocked at an Auckland supermarket, 22 had more than two teaspoons of sugar in them.
Of those, 11 contained two to three teaspoons of sugar, 10 contained between three and four teaspoons and one contained four teaspoons.
A single-serve 120g pouch of Heinz Wattie’s apple, peach and mango fruit puree contained 16g of sugar — four teaspoons.
The recommended intake of sugar for infants was no more than 5% of energy — less than two teaspoons per day for an average 6-month-old, Fizz said.
Less than 3% energy was recommended to prevent dental cavities.
Fizz founder Dr Gerhard Sundborn, of the University of Auckland’s school of population health, said commercial baby foods high in sugar could cause as much risk of obesity and tooth decay as sugary drinks
The Ministry of Health and the World Health Organisation recommended babies be breastfed to 6 months but these foods were being advertised for 4-month-olds, he said.
“We are concerned that infants from 4 months of age are exposed to foods high in concentrated sugar as their first foods,” he said.
“Some of the health impacts will be that these infants and babies will develop a palate for sweetness.”
“It will have an impact on their baby teeth that are emerging. It is likely going to have a significant impact on their behaviour.”
Dr Sundborn said savoury baby foods were best when weaning children on to solids because they had less sugar.
Home-made meals were even better.
Shop-bought fruit purees had a higher level of sugar than the fruit itself because the water and fibre were removed so it was more concentrated.
But Heinz Wattie’s stressed it was naturally occurring sugar.
“Most fruit and some vegetables — including some first fruit and vegetables recommended by the Ministry of Health — have naturally occurring sugar levels higher than 5g/100g and it would not be sensible to have these ‘health warnings’,” the company said.
Dr Sundborn said another major concern was that the whole Heinz Wattie’s range was endorsed by Plunket on the packaging, regardless of the sugar content.
He questioned the independence of the Infant Nutrition Advisory Group, which advised Heinz Wattie’s, because two of the dietitians received an honorarium for their services and the third worked for Plunket.
Dr Sundborn said he would like to see the Ministry of Health establish its own advisory group to prepare guidance about the ingredients of baby foods.
Heinz Wattie’s said the company had independent nutritionists advising them on baby food and the advisory group included leading New Zealand experts in child health and nutrition.
“Heinz Wattie’s supports healthy food choices for parents and goes out of its way to ensure the nutritional balance of its baby food range which includes fruit, vegetables, savoury meals, breakfast and dessert.
Plunket chief executive Amanda Malu said Plunket supported families to make healthy food choices for their children and encouraged and supported mothers to breast-feed for the first six months.
She said the baby foods that carried the Plunket brand met nutritional guidelines “and we stand by those guidelines.”
She said Plunket was aware of the study and had a longstanding arrangement to meet them to discuss how the groups could work together.
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2026-07-11
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Functional Ingredients Industry Overview
Collection of Markets for Functional Ingredients in Food & Nutrition and Cosmetics.Published in: Mar. 2026
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