Cosmetics companies should pay attention to Indonesian e-commerce market

Recently, the Korean industry has proposed that enterprises planning to enter the Indonesian e-commerce market should consider commemoration day, choose a good platform, do a good job in logistics and logistics. It can reduce the possibility of failure to enter the market after complete preparation.

KOTRA pointed out through the Jakarta Trade Museum report that the Indonesian e-commerce market has the characteristics of increased sales during the commemoration day promotional activities, and should formulate strategies to attract consumers through special discounts or discounts and other promotional activities.

According to the analysis on Iprice Indonesia, which provides information on e-commerce platform services, Indonesia's e-commerce enterprises launched promotional activities on the founding anniversary, which attracted tremendous attention and increased website traffic.

The most famous event is the promotional activities of Lazada's founding anniversary (4.25-27 per year). According to the time, the promotional activities, clearance sales of various brands and group buying are held successively. In March this year, in order to commemorate the 7th anniversary, the "Super Party" was broadcast live on Lazada App. ” Concert.

Tokopedia Memorial Day (8.15-17), Shopee's Super Shopping Day (9.9), Blibli's Travel Fest (23-24 September) are also noteworthy e-commerce platforms for promotional activities on Memorial Day. In addition, the report also points out that New Year promotions (January/February), Ramadan (Islamic Memorial Day, May/June), Indonesian Independence Memorial Day (August 17), shopping day (December 12), Christmas and so on are also noteworthy commemorative days. The report also analyses the characteristics of Indonesian e-commerce platform market, which are based on_big data and artificial intelligence, ensuring customer satisfaction focusing on the marketing strategy paying attention to the social market.

Most enterprises are trying to provide customized products and services to customers through big data analysis, Southeast Asia's first JD.ID X-supermarket with no-man shop on the basis of artificial intelligence, as well as the SEE of Kampus Shopehope, a business system operated for online retailers, from the shelves. Product photo shooting techniques began to develop into financial planning, teaching various techniques to online retailers.

In 2018, the number of Indonesian social platform users accounted for 56% of the total population, and the average time spent using social platform on mobile Internet was 206 minutes per day, which was much higher than the average time spent by users in the world (124 minutes). 

Korean enterprises can lay the necessary cornerstone for entering the Indonesian market through cross-border e-commerce, which can save time and cost of product certification. Through active use of e-commerce platform, they can observe the market, understand consumers'reaction to products, and formulate brand strategies suitable for the local market.

KOTRA said that with the rising purchasing power of the middle class, the increase of network penetration rate, the logistics environment, the expansion of mobile banking and the emergence of electronic wallets, enterprises should actively open the growing Indonesian e-commerce market, and need to accurately understand the local market trends and improve the competitiveness of products. "