The strategy of brand development of tea industry in Jiangxi Province

On October 14, the reporter learned from the general office of the provincial government that in order to revive the brilliance of Jiangxi tea industry, Jiangxi issued the implementation opinions on further accelerating the development of Jiangxi tea industry, clearly implemented the brand development strategy with Jiangxi tea as the core, encouraged and guided the main tea producing areas to integrate the city and county-level brand enterprises, and formed a echelon type enterprise cluster. By 2022, the total area of tea gardens in the province will be stable at about 1.8 million mu, the total output of tea will be over 150000 tons, and the total output value will exceed 15 billion yuan. It is reported that Jiangxi will take "Jiangxi tea · xiangtianxia" as the unified publicity caliber, adopt the way of product unified standard, packaging, publicity and sales, build "four green and one red" regional public brand, accelerate brand integration, and realize the revitalization and development of Jiangxi tea industry. In order to make green safety the most distinctive characteristic of Jiangxi tea, Jiangxi will focus on the three dominant tea areas of northeast, northwest and south central Jiangxi, and the main tea producing counties (cities and districts) with an area of more than ten thousand mu, vigorously promote the construction of standard ecological tea gardens such as forest tea garden, organic tea garden and sightseeing tea garden, and continuously promote the improvement of tea tree varieties, three-dimensional planting, production mechanization and management regulations. Normalization. By 2022, the province will build more than 300000 mu of standardized ecological tea garden and more than 50000 mu of organic tea export demonstration base. In addition, Jiangxi encourages all regions, industries and tea enterprises to rely on tea resources, focus on building tea parks, research, learning and tourism bases, experience points and tea art towns, extend the industrial chain, and improve the comprehensive benefits of the tea industry.