Enterprises speed up the pace of research and development

In order to occupy the market high, cosmetics manufacturers have accelerated the pace of strengthening R & D and technical strength, in order to win the favor of consumers in the fierce brand competition, and actively pursue differentiation. According to the "technical analysis report" recently released by the Korea IR protocol conference, enterprises such as outindures, cosmocca Korea, bonne and KM pharmaceutical are actively strengthening their R & D strength this year. Through patent application to protect its own technology, especially the use of core patents, it occupies the relevant market highlands. Through continuous application and registration of improved technology patents, it strives to build barriers to technology entry. By the end of August 2019, there were 25 researchers, 16 patents, 2 new cases, 115 design rights, 232 trademarks and other intellectual property rights. Recently, through attracting core talents, strengthening R & D strength and expanding ODM business, it has become a driving force for growth. To attract core talents of cosmetics products and ensure R & D strength, Zhongzhou factory will set up a special production line for cosmetics to ensure new growth momentum through the development of new cosmetics brands such as pore concealing CC mousse and chameleon BB cream.

In the future, in addition to cosmetics in Japan, China, the United States and Europe, we will also strengthen the cooperation system with pharmaceutical, clothing, circulation and other enterprises, further expand the development of Pb brand, and promote the development of pharmaceutical brands and other strategic ODM businesses. This year, nbspkm pharmaceutical established the enterprise research institute, strengthened the product line, and built a variety of product combinations in the field of beauty care and daily necessities, so as to expand the company's business in an all-round way. The company has 4 design rights and 5 trademark rights, and has applied for 12 trademarks. In May this year, the independent management level of the first evolution system of pingze factory obtained the VAI level certification of the FDA of the United States, allowing products to be exported to the United States. With excellent technical strength, the company continues to trade with domestic and foreign brand enterprises. Recently, in the process of "developing functional make-up with increased adhesion and penetration through homogenization of electrical mechanics" of national research project, "developing artificial atmospheric environment composition device containing fine particles and make-up using these substances". As a result, it has obtained patents in South Korea, Japan and the United States. The business characteristics of nbspbonnetodm are that, unlike competitive companies, it has successfully diversified by exploring global customers. The manufacturing process of cosmetics ODM is generally planned by the customer company, and each part of containers and contents is handed over to ODM enterprise. However, the company's business includes the "product planning" part of the customer company field, covering a series of services from commodity development to finished product production, delivery, etc., so it can provide ODM services based on turn key, and carry out differentiated competition with competitors.