Korean cosmetics enterprises want to overcome the limitations

On March 14, 2020, the customized cosmetics system will be implemented. At present, cosmetics specialty stores and 52 domestic duty-free stores in 30 South Korean special tourism zones such as Mingdong and Jeju are selling customized cosmetics. Including mixed skin care products, aromatics, cosmetics and other categories. In addition to amorepacific, LG life health, hanfo and other large enterprises, most of the small and medium-sized enterprises, L'Oreal and other international enterprises have launched customized cosmetics. Amorepacific is further strengthening its beautyomics network, and plans to work with theragenetex to launch a gene customization solution. Genstory is currently developing customized cosmetics based on genetic information, and is ready to provide a variety of genetic testing services. For more than 10 years, L'Oreal has acquired 4400 genes and 1300 protein analysis data related to skin aging, which are used to decipher aging mechanism, diagnose skin age and analyze functional substances.

In the past, due to the time-consuming of gene detection, the lack of product recommendation that matches gene characteristics accurately, and the difficulty in confirming the improvement effect of customized cosmetics, some analysts believe that the achievements of customized cosmetics have been very little. Researcher nbspyang jihye said that accurate skin detection and diagnosis is the core of customized cosmetics, and personal gene analysis is an essential element of customized cosmetics business, that is to say, to analyze genes, it is very important to collect personal skin data. The average price of customized cosmetics that nbsp is willing to pay is about 75000 won (about 450 yuan), which is about 22000 won (about 150 yuan) more than traditional cosmetics. Compared with cosmetics and beauty salons, the willingness to pay in dermatology channel is the highest. According to researcher nbspyang jihye, "with the development of skin diagnosis and analysis technology, it is expected that customized cosmetics will grow. Various liquid products, such as toner and essence, which are easy to mix, are more suitable for the development of customized cosmetics, and the production mode of cosmetics with small package and small capacity will increase."