The expenditure of active silver hair cosmetics is higher than that of the young

The tendency of investment is strong, and it has become the main trend of consumption in the future. Park hyeonjin, a researcher in financial investment at nbspdb, said in a report released recently that the trend of individualism is indispensable and consumption is becoming polarized. Since the financial crisis, the possibility of economic depression has increased. When the uncertainty is great and the consumer behavior is more and more sensitive, when consumers choose products or brands, they will consider whether the brand really has the value they want and whether the brand is trustworthy. According to Pu's forecast, when the income can't meet the diverse needs, we will adjust the value we want, and the expenses for overseas travel, content-based entertainment and culture, famous brands, health care and education, including beauty, will increase.

The consumption behavior of the middle-aged and the elderly in particular has been concerned, because the proportion of the population aged 50-60 whose children's education and marriage expenses have ended has increased, and their consumption patterns are changing. Up to now, if the millennial generation's consumption pattern dominated by digital channels, the digital channel utilization ability of the middle-aged and the elderly will be improved, and their digital channel patterns will also change. The active silver haired people refer to the people over 50 years old who are rich in time and economy and have a positive and active attitude towards social activities. Compared with the same type of elderly groups, they are characterized by high educational background and high cultural openness. Like the elderly in the past, they are more willing to invest in themselves, pay more attention to overseas travel, build a high level of cultural life, dress up and so on than to invest in their children.

Recently, the amount of online shopping for consumers over 50 or 60 years old has increased significantly, and the price of single item online shopping is higher than that of young people, which is very special. In fact, the average monthly cost of clothing and cosmetics is also higher than that of consumers in their 20s and 30s. park hyeonjin said: "active silver haired people show a positive tendency in terms of their own consumption, so their economic strength and potential purchasing power are very high, so they are expected to create a development trend of consumer market in the future, and they are more inclined to invest for themselves than show off consumption. The consumption of high price products, including famous brands, cosmetics and travel, will show a good growth trend. " "The demand of consumers over the age of 50 is rapidly shifting to online channels, so the trade trend will be upgraded in an all-round way. The absolute number of middle-aged and elderly people is large, among which the number of consumers with purchasing power is also increasing, so the position of active silver haired people in the consumer market will increase," he said.