Proya's revenue and net profit fell in the first quarter because the epidemic

Today (April 22) evening, Proya Cosmetics Co., Ltd. (603605) released its first quarter report for 2020. Data show that during the period, Proya's operating income fell 5.25% year-on-year to 608 million yuan, net profit attributable to shareholders fell 14.72% year-on-year to 7772.83 million yuan, and non-net profit deducted 8.36% year-on-year to 83.694 million yuan.

The report publicized the company's main product production and sales volume, price changes and raw material price changes in the first quarter.
 
In terms of products, skin care products are still the main force of Palladium's revenue.
 
In the first quarter of this year, Proya skincare products achieved revenue of 496 million yuan, and beauty products and skin cleansing products achieved revenue of 54.425 million yuan and 42.125 million yuan, respectively.

Compared with the same period last year, the production and sales of skin care products and revenue have been greatly reduced, and the average selling price has also dropped by 11.59% to 21.21 yuan / piece. The company's explanation for the decline in selling price is that the sales of facial masks in skin care are high, and the selling price of facial masks is relatively low.
 
The production and sales volume and revenue of skin cleansing decreased greatly, and the average selling price increased, mainly due to the increase in the proportion of online sales and higher selling prices and the higher selling prices of new cross-border brand agents and other products.
 
The production, sales and revenue of beauty products increased significantly. In addition, the average selling price of beauty products increased, mainly due to the higher year-on-year growth and higher selling prices of Infinite Baja Liquid Foundation, and the higher selling prices of new cross-border brand agents.
 
Although the financial report did not mention whether the first quarter data was affected by the epidemic and the geometry, but from the above data, the company is indeed affected by the epidemic.
 
However, due to the strong growth of the cosmetics online channel in the epidemic, considering that Peraya accounted for 53.09% online last year, and the revenue decline was a low single-digit percentage, the company was relatively less affected.
 
In addition, in terms of raw materials, in addition to the decline in the unit prices of moisturizers, oil ester waxes and packaging materials, the unit prices of active materials and emulsifiers have increased to varying degrees.
 
Recently, the Proya brand also officially announced that the young traffic star Cai Xukun is the spokesperson for the new brand, and also launched a customized limited IKUN exclusive double-anti-essential PK gift box to further deepen youth.