Lubrizol and Proya Cosmetics expand strategic partnership to accelerate beauty product innovation

Lubrizol and Proya Cosmetics have expanded their strategic partnership through a Memorandum of Understanding (MOU). Both parties will leverage their respective advantages to accelerate market-oriented innovation of beauty products and promote the sustainable development of both companies and the beauty industry.

Lubrizol has a lifelong team in China and the Asia-Pacific region that is well suited to the local market and continues to strengthen its localized manufacturing, technical services and innovation capabilities in China.

Hou Yameng, deputy general manager of Proya, said: "Proya is committed to working with global industry leaders to stay at the forefront of innovation and provide customers with unparalleled experiences. Proya has relied on Lubrizol’s scientific expertise and quality ingredients since its inception and looks forward to continuing to deliver leading solutions to consumers based on the expertise of both organizations."

Henry Liu, vice president of Lubrizol Asia Pacific, said:"Lubrizol works closely with like-minded partners to deliver sustainable solutions and breakthrough innovations that improve well-being and enhance modern life, and we look forward to working with Proya to achieve this. In the 20 years since Proya was founded, we have successfully collaborated to improve consumers' beauty experience and achieve new innovations that meet the trends and needs of China's cosmetics industry."