Beauty function will become a hot spot in the food industry

Food and beverage can also bring more delicate skin and less wrinkles. With the further increase of health-conscious consumers, foods for beauty and beauty provide new development opportunities for plant-based enterprises.

According to Technavio's forecast, the value of the "beauty beverage" market will reach 1.4 billion U.S. dollars by 2022, with a compound annual growth rate of 11%, and most of the growth is due to changes in consumer expectations, and this trend Will be promoted by more convenient product forms.

According to data from the market research company NPD, when buying beauty products, 62% of women aged 35-54 and 65% of women over 55 consider anti-aging to be the most important requirement. This consumer psychology can also be extended to beauty drinks. Curcumin extracted from turmeric has also made great progress in the market, taking advantage of the consumption trend of plant-based foods.

Lipofoods, which specializes in the development and production of microcapsules, has developed Curcushine, a high-solubility curcumin solution for anti-aging, in cooperation with the research and development company Sphera. Incorporating turmeric microcapsules into functional beauty drinks or nutritional cosmetics can provide consumers with powerful anti-aging functions.

There is no doubt that the functional market for beauty products provides innovation opportunities for plant-based companies, and because many raw material sources are completely natural, innovation in such products will be relatively easy.

As people's awareness of animal protection increases, and the reflection on the relationship between humans and animals after the epidemic, people will think more about plant-based meatless diets. "Artificial meat" may move from "vegetable meat" to "cell-cultivated meat", and the natural functions of plants will certainly set off a new round of growth in the field of functional food. Of course, as brands and consumers become more integrated, the tastes and product forms beyond the functions will also be more in line with everyone's dietary preferences in the iteration.