McKinsey: China's personal beauty industry is recovering fast
McKinsey believes that although the impact of the 2020 epidemic on the economy is more serious than distortion of any recession, it must be pointed out that the beauty industry will recover more than other industries. Its latest data and observations show that in February, China's personal beauty and beauty industry initially recorded an 80% decline, but in March, China's personal beauty and beauty industry fell by 20%, showing a very fast recovery trend. In mid-to-late April, McKinsey's survey of Chinese consumers showed that Chinese consumers expected to increase spending on daily necessities, personal care products, skin care products, or cosmetics in the next two weeks, and reduce spending on clothing.
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