THE ESTÉE LAUDER COMPANIES LAUNCHES AI-POWERED BEAUTY APP FOR VISUALLY IMPAIRED USERS

THE WHAT? The Estée Lauder Companies (ELC) has launched its Voice-Enabled Makeup Assistant (VMA), AI-powered beauty app for visually impaired users.

THE DETAILS The artificial intelligence-powered mobile app aims to help visually impaired users more easily and confidently apply makeup.

VMA’s pioneering smart mirror technology is driven by ELC’s Augmented Reality and Artificial Intelligence capabilities and was developed using machine learning. 

VMA uses voice instruction technologies to assist the user in makeup application; users receive audio feedback and tips on whether their lipstick, eyeshadow, or foundation is evenly applied.

THE WHY? According to ELC, its ambition for the launch of VMA is to ‘support the visually impaired community by further enabling self-expression and self-empowerment through their relationship with makeup.’

Michael Smith, Chief Information Officer, ELC, “We are committed to building innovative technology solutions that make beauty truly inclusive to everyone. We are thrilled to bring the experience of independently applying makeup to the millions of people that are visually impaired. Technology is a powerful tool to drive inclusion and we are delighted to be first to market with this pioneering app.”