TF plays with cherries in new tricks - Drunken Cherry Series Perfume Released in Seoul

TOM FORD BEAUTY's drunken cherry series was newly released. The new product launch event was held at the S-Factory in Seongsu-dong, a fashion sanctuary in Seoul, South Korea. In the well-designed event venue, scents, digital and physical installations were combined.

Kong Liu, TOM FORD BEAUTY Brand Fragrance and Makeup Ambassador, and a group of actors and singers from China and South Korea attended the event.

On the basis of TOM FORD's classic fragrance "TF Lost Cherry" (also known as Luoying Sweetness), two new fragrances, "TF Electric Cherry Electric Cherry" and "TF Smoked Cherry Smoke" have been added. Fragrances together form the Drunken Cherry collection.

Compared with the girly sweetness of the classic Lost Cherry, the slightly sour and bright flavor of electric cherry "cherry liqueur" and the smoky woody flavor added by smoked cherry are more mature in positioning.

The release of Drunken Cherry series not only broadens the audience, but also extends TOM FORD's space for the theme of cherries, providing greater development potential for this series.