Melvita has once again emerged as a major producer of organic cosmetics
Melvita is about to turn 40 years old: The avant-garde organic cosmetics brand, which has been a member of the Oushudan Group since 2008, plans to make a significant comeback in 2023. In a fiercely competitive environment, the brand has regained market share and consumer hearts through its reputation and unwavering commitment to sustainable development.
If Melvita operates in 15 countries, it mainly sells in France and Japan. However, in the French market, which accounts for 38% of its revenue, the influx of clean and natural cosmetics brands has led to a wide variety of products and more intense market competition, which can explain the decline in organic cosmetics sales, "Natha ë lle explained. Davoust, as the general manager, has only been managing the brand for over a year.
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