Last year's revenue was 7.1 billion, and Shanghai Jahwa will release a new business strategy boost in 2023

The financial report shows that during the reporting period, Shanghai Jahwa achieved operating income of 7.106 billion yuan, a year-on-year decrease of 7.06%; realized net profit attributable to shareholders of listed companies of 472 million yuan, a year-on-year decrease of 27.29%; realized deduction of non-recurring gains and losses attributable to shareholders of listed companies The net profit of the company was 541 million yuan, a year-on-year decrease of 20.01%.

"In 2022, due to the epidemic situation, the company will be affected to varying degrees in various aspects. It is not easy to achieve such a result due to superimposed shortages and special channel adjustments for more than a year. The company will work together to minimize the impact of negative factors on performance." Shanghai Jahwa Explain the reasons for the decline in performance in 202 last year.

Although Shanghai Jahwa's overall operating target for 2022 will be lowered, judging from the overall revenue situation, the company has not achieved its previous target: the operating income in the second half of the year achieved double-digit growth year-on-year, and achieved an operating income of 7.5 billion yuan RMB.

In the first half of 2022, affected by the epidemic in Shanghai, Shanghai Jahwa said that the company's production and supply chain were hit hard, and the delivery and operation were not flexible enough, which affected the overall operating income. Since then, with the improvement of the epidemic situation and the recovery of Shanghai Jahwa's factories and supply chain, the company said in the first half of the financial report that it expects to face the challenge of restorative growth in the second half of the year.

However, due to the lack of top anchors for more than a year and the adjustment of special channels, Shanghai Jahwa's growth rate will still be hindered in the second half of 2022 after launching new products and channel adjustments.

"We will take 2022 as a year to consolidate our internal strength, rectify our team and processes, and accumulate strength in order to accumulate strength." Shanghai Jahwa mentioned in its financial report that although various factors make the company face unprecedented challenges, the company continues to promote continuous improvement in operations. Optimization, internal continuous improvement, minimize the impact of external changes on the company's operations.

In fact, in 2022, Shanghai Jahwa has also done a lot of work on the two basic points of brand innovation and channel advancement.

For example, in terms of brand innovation, the R&D side continues to promote the eight innovative basic research platforms and open R&D cooperation; in terms of brand development, it continues to promote high-end, younger, and professional brands. For example, Herborist in the beauty category has successfully achieved product line cleaning and brand positioning. In terms of marketing, Liushen promotes younger, high-end and full-season products and has achieved initial results; in terms of marketing, it continues to strengthen core brand building and strengthen the social layout of each brand.

In terms of channels, Shanghai Jahwa’s online channels continued to promote the layout of multiple platforms with refined operations and deepened all-round cooperation with various platforms. The expansion of Dabo on multiple platforms has also achieved breakthroughs since the fourth quarter, and the establishment of multiple brands and top anchors We have established a stable long-term cooperation, and gradually digested our past dependence on a single platform and single style of play; we have continued to promote retailization through special channels, and have begun to achieve positive year-on-year growth in monthly sales at the end of the year. At the same time, the smart retail of offline channels continued to transform, and the proportion of new retail business continued to increase.