ECHEMI平台商品发布规范

Specification for Product Release of ECHEMI.com

一、基本信息Basic Information

1.商品类别Category:

1）选择最合适准确的商品分类，便于买家可以在首页商品分类准确的浏览到您的商品

Please select the most suitable and accurate product category, so that buyers can browse your products accurately under “Categories” on the homepage.

2）每条商品只能选择一种分类

Only one category can be selected for each product.

1. CAS NO.:

CAS NO.是买家搜索的重要匹配要素，请准确无误的填写CAS NO.的信息，若您的商品有CAS NO.的情况，请不要忽略不填，便于匹配ECHEMI平台的询盘信息

CAS NO. is an important matching element for buyers to search for products. Please fill in the CAS NO. accurately. If your product has a corresponding CAS NO., please fill in the basic information in order to match the inquiries on the ECHEMI,com.

1. 商品关键词Product Keywords:

1）做好商品关键词和买家搜索词的相关性：将您想让买家搜索展示的商品搜索词设置为您的商品关键词

Improve the relevance of product keywords and search terms used by buyers: set search terms that buyers may use frequently as your product keywords.

2）商品关键词长度要适当：设置名称太长容易降低与买家搜索词的匹配度

The length of the product keywords should be appropriate: if the keywords setting is too long, it may reduce the matching degree with the buyer's search terms.

3）避免多个关键词重复累加：商品关键词的罗列和堆砌不但不会提升您商品的曝光度，反而会降低您的商品与买家搜索词匹配的精度，从而影响搜索结果和排序

Avoid repetition of multiple keywords: product keywords listing and stuffing will not only increase the exposure of your product, but will reduce the accuracy of matching your product with the buyer's search term, thus affecting the search results and ranking of products.

4）不要包含特殊符号：使用特殊符号 “/”、“ –”、 “( )”等，可能被系统默认成无法识别字符，从而影响排序。如需使用，请在符号前后加空格

Please do not use special symbols: special symbols like "/", "-", "( )", etc. may be defaulted to unrecognizable characters by the system, thus affecting the product ranking. If you want to use it, please add a space before and after the symbol.

1. 商品属性等其他参数Other product information:

完整、正确地填写商品属性及其他参数可以让买家对商品有更全面的了解。商品属性中不得出现无效内容以及联系方式等，否则会影响商品评分，降低商品搜索排名。

Filling in other information of the product completely and correctly can help buyers have a more comprehensive understanding of the product. Invalid content and contact information must not appear in all product information, otherwise it will affect product ratings and lower product search rankings.

1. 商品展示名Product display name:

1）商品展示名是ECHEMI全平台唯一的：如果您上传商品过程中有收到提示“商品展示名重复”，不代表这个商品您不可以上传，您可以添加其他商品属性等关键词或者调整现有的关键词顺序

The non-repeatability of the product display name: If you receive the following prompt during the process of uploading the product: "The product display name is duplicated", it does not mean that you cannot upload the product. You only need to modify the product display name, that is, you can add other words representing the attributes of the product or adjust the order of the existing keywords in the display name of the product.

2）商品展示名可以包含商品名称、CAS NO.以及商品基本属性

The product display name can include: product name, CAS NO. and other basic attributes of the product.

3）商品名中请勿添加与商品无关的信息，如人名，手机号等联系方式

Do not add information irrelevant to the product in the display name of the product, such as name, mobile phone number and other contact information.

4）展示的商品名需与商品属性、CAS NO等信息一致，如商品和描述信息不符将无法通过商品审核

The product name displayed must be consistent with the product attributes, CAS NO. and other information. If the product and description information do not match, the product will not pass the review.

二、交易信息Trade Information

1. 价格有效期Price Validity:

1）价格有效期到期时间合理、适当，不要过长

The expiration time of the price validity should be reasonable, and the validity period should not be too long.

2）价格有效期到期后商品要及时更新，若有效期到期，商品信息的价格位置将会隐藏价格展示，替换为“Get price”，若不及时更新价格，会导致商品曝光降低，从而影响商品排序以及首页商品展示

After the price validity period expires, the product information should be updated in time. If the validity period expires, the product price information that has been set will be hidden and replaced with "Get price". If the price is not updated in time, the product exposure will be reduced, which will affect the product ranking and product display on the homepage.

1. 价格设置Price setting:

1）可根据实际情况选择“单一区间价”或者“一口价”

You can choose "Price Range" or "Fixed Price" according to the actual situation.

2）若您选择“单一区间价”价格填写范围不能超过20%

If you select "Price Range", the price range you fill in cannot exceed 20%.

*商品价格为必填项，若您没有填写商品价格或者价格有效期到期后没有及时更新，则会导致商品曝光降低，从而影响商品排序以及首页商品展示机会

*The product price information is a required item. If you do not fill in the product price or do not update it in time after the expiration of the price validity, it will reduce the product exposure, which will affect the product ranking and product display opportunities on home page of ECHEMI.com.

三、商品描述Product Description

1. 商品图片Product Image:

1）商品图片最多可上传6张

No more than 6 pictures should be uploaded.

2）商品上传清晰、美观，且必须是真实的商品图片

Please upload clear, attractive pictures that match the product.

3）商品图片及水印均不可以描述中不得出现联系信息，包括电话、传真、手机、二维码、微信、邮箱、QQ、Skype、WhatsApp、企业网址等其他个人信息

The following contact information shall not appear in the product picture and watermark, including but not limited to: phone number, fax, mobile phone number, QR code, WeChat, email, QQ, Skype, WhatsApp, corporate website and other personal information.

4）展示效果图片尺寸建议600*600

For a better display effect of the shop, the size of the picture is suggested to be 600*600px.

1. 商品详情Product Detail:

1）使用准确、通俗易懂的语言介绍商品的实际情况，讲明商品特点以及公司情况

Please use an accurate, easy-to-understand introduction to the actual situation of the product, and you can mainly explain the characteristics of the product and the company's situation.

2）可直接使用系统提供的模板，但需要修改默认文字描述，丰富内容提升买家对商品的兴趣以及满意度

You can directly use the template provided by the system, but you need to modify the default text description and improve the product content to increase buyers' interest and satisfaction with the product.

3）详情位置可以放商品图片、工厂图片等其他可以展示商品情况的照片，丰富商品内容提升买家兴趣以及商品满意度

In the product details, you can upload product pictures, factory pictures and other pictures that can show the product details, enriching the product content to improve buyers' interest and product satisfaction.

4）描述排版应美观整齐，方便买家浏览阅读

The typesetting of product details should be clear and neat, so that buyers can browse and read easily.

5）描述中不得出现联系信息，包括电话、传真、手机、二维码、微信、邮箱、QQ、Skype、WhatsApp、企业网址等

Contact information is prohibited in product details, including but not limited to: phone number, fax, mobile phone number, QR code, WeChat, email, QQ, Skype, WhatsApp, corporate website and other personal information.