Key Executive Changes Announced at BASF Group: Strengthening Presence and Driving Growth in Asia

BASF Group's Supervisory Board announced several key executive changes on October 19th.

Marcelo R. Lu (42), currently Senior Vice President and Head of Care Chemicals North America, will assume the role of President for BASF East Asia, South Asia, ASEAN, and Australia-New Zealand regions effective February 1, 2024. He will be based in Singapore. Dr. Carola Richter (50), the current President of the region, has decided to leave the company.

Dr. Klaus Welsch (60), the current President of BASF's major projects in Asia, will retire on December 31, 2023.

Haryono Lim (50), currently Senior Vice President and Head of BASF China's Integrated Site and Managing Director of BASF Integrated Site (Guangdong) Co., Ltd., will take over as President of BASF's major projects in Asia starting January 1, 2024. He will be based in Zhanjiang, China.

These executive changes reflect BASF's strategic focus on strengthening its presence and driving growth in key regions. The company aims to leverage the expertise and experience of its talented leaders to further expand its operations and deliver innovative solutions to customers in the dynamic Asian markets.

Marcelo R. Lu's appointment as President for the East Asia, South Asia, ASEAN, and Australia-New Zealand regions demonstrates his proven leadership capabilities and deep understanding of the industry. With his extensive experience, he is well-positioned to drive business development and foster strong relationships with customers and stakeholders across the region.

Dr. Carola Richter's departure marks the end of a successful tenure, during which she contributed significantly to the company's growth and success in the region. Her leadership and strategic insights have been instrumental in establishing BASF as a trusted partner in the Asian markets.

As Dr. Klaus Welsch prepares for retirement, his contributions to BASF's major projects in Asia have been invaluable. His dedication and expertise have played a vital role in the successful implementation of key initiatives and the strengthening of BASF's position in the region.

Haryono Lim's new role as President of BASF's major projects in Asia highlights his exceptional leadership skills and in-depth knowledge of the Asian market. With his wealth of experience and strong track record in managing complex projects, he is well-equipped to drive operational excellence and deliver sustainable growth for BASF in the region.

These executive changes underscore BASF's commitment to continuous innovation and its strategic focus on Asia as a key driver of its global success. By leveraging its talented leadership team and deepening its presence in the region, BASF aims to further enhance its competitive advantage and create long-term value for its customers, shareholders, and stakeholders.