California Natural Color Unveils Pure Yellow Safflower Crystal Color at Fi Europe Tradeshow

California Natural Color, a global leader in premium fruit juice concentrates, natural colors, and grape seed extract, introduces Pure Yellow Safflower to its crystal color portfolio, debuting at the Fi Europe tradeshow in Frankfurt, Germany. This innovative addition allows formulators to achieve highly stable and vibrant shades, offering supply chain efficiency through a distinctive delivery system.

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Image courtesy of CALIFORNIA NATURAL COLOR

Widely acknowledged for its bright color and stability properties, Safflower has been a popular choice in the food industry. While alternative yellow shades from turmeric or carrot provide a warm-yellow hue, Pure Yellow Safflower delivers a vivid, lemon-yellow shade. Notably, it maintains stability across various processing stages, including the shelf life of the final product, and is not pH-dependent. What sets this product apart is its unique crystal form, exclusively developed by California Natural Color.

Through a patented process, these crystals boast an exceptionally high color concentration, requiring minimal quantities to achieve the desired bold hue. Cori Fujimoto, Color Technology Manager of California Natural Color, emphasizes the commitment to delivering innovative natural color solutions that meet customer needs. "Pure Yellow Safflower exemplifies this commitment by offering a high-quality, additive-free ingredient. Our crystal colors not only enhance visual appeal but also align with consumer preferences for clean labels. With up to five times higher concentration and no refrigeration requirements, they present cost-saving advantages throughout the supply chain, serving as an ideal alternative to traditional coloring methods."

While Safflower's use for food coloring is not authorized in the U.S., suppliers express optimism. Cori notes, "Europe has set the standard for clean labels, and we anticipate continued growth in demand for natural color alternatives in the U.S." Pure Yellow Safflower is poised for diverse applications, including confectionery, beverages, bakery items, ice cream, desserts, and select snack foods. Its versatility, stability, and the efficiency of California Natural Color's crystals unlock limitless creative possibilities, positioning the product as an exceptional choice for the food, beverage, and nutraceutical industries.