New Transformative Enzyme, Biobake™ Fresh Rich, Delivers Improved Freshness Over Shelf Life in Sweet Baked Goods

Kerry, a global taste and nutrition company, has unveiled its cutting-edge solution, Biobake™ Fresh Rich, a transformative enzyme designed to enhance the longevity of freshness, softness, and moistness perception in sweet baked goods. This innovation not only meets consumer demands for longer-lasting products but also aligns with the imperative goal of reducing food waste.

The clean-label, starch-acting enzyme, specifically formulated for sweet baked goods with over 20 percent sugar content, offers a breakthrough in extending the shelf life of delicacies like muffins, pancakes, and pound cakes. By optimizing the crumb structure, Biobake™ Fresh Rich ensures a softer, more uniform texture, leading to a superior perception of moistness, ultimately preserving the freshness of products over an extended period.

Recognizing baked goods as the largest contributor to global food waste, Kerry's Biobake™ Fresh Rich emerges as a sustainable solution to tackle this challenge. The longer shelf life not only enhances consumer satisfaction but also aligns with environmental consciousness by minimizing the likelihood of bakery items ending up as discarded waste.

Backed by a recent global consumer research initiative involving 5,154 participants across ten countries, Kerry underscores the significant consumer appetite for reducing food waste through extended shelf life. Results indicate a remarkable 98 percent of consumers actively striving to minimize food waste, with over 72 percent acknowledging that improved shelf life is a pivotal factor in waste reduction. Impressively, one-third of consumers express willingness to switch brand loyalties for the sake of a prolonged shelf life.

Biobake™ Fresh Rich, available in a highly dispersible dry format with a neutral taste profile, aligns with diverse dietary preferences. Whether kosher, halal, vegetarian, or vegan, this versatile solution caters to a wide range of consumer needs. Rigorous 12-week shelf life sensory trials confirm that Biobake™ Fresh Rich outperforms a benchmark fresh-keeping enzyme, particularly excelling in softness and moistness perception.

Kerry, renowned for its innovative enzyme technologies, offers an array of solutions that empower industrial bakeries to enhance efficiency and sustainability in their product lines. Amidst a global trend of extending shelf life to boost consumer appeal, increase profits, and curtail food waste, Biobake™ Fresh Rich stands out as a clean label, multifaceted solution, ensuring lasting freshness in sweet bakery applications. With this innovation, Kerry not only meets evolving consumer expectations but also contributes to building brand loyalty and fostering a more sustainable future.