Chinese BMX Queen Deng Yawen Won the Gold Medal in Paris, 3trees Kylin Helmets Shine in the Olympics, Technology and Culture Blend

On July 31, 2024, Yawen Deng was crowned the champion of the Women's Park Freestyle BMX at the 2024 Paris Olympic Games with her outstanding performance. In this fierce competition, China's Deng Yawen, with her extraordinary skills and indomitable spirit, achieved success with this shining gold medal in hand. This feat not only marked a milestone in her career but also signified the first time that China's BMX freestyle program reached its peak in Olympic history, achieving a historic leap and demonstrating the new heights and brilliant achievements of Chinese sports to the world.

As the trusted official paint partner of the Chinese Olympic Committee and the Chinese Sports delegation of the 2024 Paris Olympic Games, 3trees Company drew inspiration from the auspicious beast in ancient Chinese mythology, the Unicorn, and created a helmet full of profound meaning and blessings for the Chinese national cycling team. This helmet is ingenious in design and cleverly integrates the essence of traditional Chinese culture into it. It made a brilliant appearance at the oath ceremony of the national team for the Paris Olympic Games. The helmet not only highlights the unique charm and appeal of Chinese culture but also conveys deep wishes for the athletes to return safely and with a great reputation.

What is particularly worth mentioning is that the Kylin helmets launched by 3treess has achieved comprehensive innovation and upgrade in coating materials. Its high cross-link density technology gives the helmet unparalleled flexibility and excellent impact resistance, providing more comprehensive safety protection for athletes. Additionally, the coating material boasts many advantages such as green environmental protection, low VOC emission, a full and firm paint film, outstanding color performance, impact resistance, and wear resistance, ensuring the comfort and safety of athletes during fierce competition. In the production process, 3treess always adheres to the principles of health and environmental protection, strictly controlling the product quality, and eliminating the use of any heavy metals or other harmful substances to ensure environmental friendliness. Moreover, the coating material supports normal temperature self-drying or low-temperature drying, effectively reducing energy consumption and achieving energy savings and emission reductions, highlighting the excellence of 3treess in technological innovation and sustainable development.

3trees Group, founded in 2002 and headquartered in Putian City, Fujian Province, is dedicated to the research and development, production, and sales of home decoration coatings, architectural coatings, furniture coatings, adhesives, and other fields. The Group operates 13 production bases nationwide, employs a large workforce, and has nearly 40,000 partners worldwide. Since its successful listing on the A-share main board of the Shanghai Stock Exchange in 2016, 3treess has been widely recognized and praised by the market for its outstanding performance. In 2019, the Group was listed on the Hurun Top 500 Chinese Private Enterprises list. In 2020, 3treess became the exclusive supplier of official paint for the Beijing 2022 Winter Olympic Games and Paralympic Games, further demonstrating its leading position and brand influence in the industry.

3trees Group acknowledges that scientific and technological innovation is the core driving force of enterprise development. Therefore, the Group places great emphasis on investing in scientific research and technology, with over 1000 scientific research and technical personnel, more than 60 technical innovation teams, and close cooperation with numerous well-known universities. Through these efforts, 3trees has established a comprehensive scientific research and technology research system, achieving several industry-leading scientific research outcomes that provide robust technical support for enterprise's sustainable development.

Apart from excelling in products and technology, 3treess Group also prioritizes corporate culture construction and fulfilling social responsibility. Embracing the social responsibility concept of "respecting heaven and loving people," the Group actively engages in various public welfare and charitable activities, having donated over 270 million yuan. These charitable endeavors have not only garnered widespread acclaim and respect from various sectors but have also positioned 3treess as a representative of advanced private enterprises in the national "Ten thousand enterprises to help ten thousand villages" targeted poverty alleviation initiative. Mr. Hong Jie, the Group's chairman, was honored with the title of "National Advanced Individual for poverty alleviation."

As a prominent enterprise group in the coating industry, 3trees has demonstrated exceptional strength and charm in product innovation, technology research and development, corporate culture cultivation, and social responsibility. In recent years, 3trees has adhered to the innovative concept of "new concept, new technology, and new process," delving deep into industrial coatings and continuously advancing technological innovation and industrial upgrades. While upholding traditional Chinese culture, 3treess adeptly integrates modern design aesthetics into products, creating a range of unique paint products. These products have not only gained favor and praise from consumers in the domestic market but have also shone in the international arena, earning significant acclaim and recognition for Chinese brands globally.

It is worth mentioning that 3trees has also actively participated in the construction of many national key engineering projects. From the Shanghai World Expo to the Hong Kong-Zhuhai-Macao Bridge to Beijing Daxing International Airport, 3trees products can be seen in the construction of landmark buildings. The successful construction of these projects not only demonstrates the leading position and technical strength of 3trees in the industry, but also makes Chinese paint brands win more attention and respect on the international stage. According to the latest report released by the world's authoritative market research agency, 3trees has ranked first in the country in terms of sales channel of architectural coating engineering. This achievement is not only the affirmation of the past efforts of the 3trees, but also the expectation and confidence of its future development.

In the future, 3trees will continue to uphold the concept of innovation, environmental protection and sustainable development of the paint industry and continue to promote technological innovation and industrial upgrading to contribute more strength and wisdom to the prosperity and development of China's paint industry.