Zimbabwe Blueberries Position for Growth Following China Market Access and Zero-Tariff Policy

Zimbabwe’s blueberry industry is preparing for major expansion after securing access to the Chinese market and benefiting from China’s announcement of zero-tariff treatment for all products from fifty-three African partner countries. With the removal of tariff barriers, Zimbabwe sees a critical opportunity to expand exports and compete in one of the world’s fastest-growing fruit markets.

The country first began small-scale blueberry production in 2008 and gradually expanded exports starting in 2017. Since 2018, exports have grown tenfold, driven by rising global demand and increased cultivation. Major markets currently include the European Union, the United Kingdom, the Middle East and Southeast Asia. Zimbabwe’s production season spans April to October, with the majority of harvest occurring from August to October.

Global competition remains strong. Peru is the largest exporter of blueberries to China, followed by Chile. By entering the Chinese market, Zimbabwe aims to position itself among the world’s leading suppliers. The Horticulture Development Council has projected that domestic production will increase from eight thousand tonnes in 2024 to twelve thousand tonnes in 2025, marking a significant fifty-percent jump.

Industry leaders believe Zimbabwe could become Africa’s top blueberry producer if supportive policies attract increased investment. Local agribusinesses estimate that more than one hundred million dollars in investment will be needed to double production area and scale operations. Some companies have already partnered with international breeders to introduce high-performing varieties and plan large-scale expansions to meet global demand.