As the global beauty and cosmetics industry increasingly prioritizes focused, value-driven business engagement, BeautyEurasia continues to reinforce its position as one of the most influential international trade platforms in the Eurasia region. The 21st edition of BeautyEurasia, taking place on 2–4 September 2026 at the Istanbul Expo Center (IFM), is poised to build on its strong international momentum and further elevate quality-driven networking.
With more than two decades of industry expertise, BeautyEurasia has evolved beyond scale into a highly curated business ecosystem where international reach converges with regional market intelligence. The exhibition distinguishes itself not only through its size, but through the efficiency, relevance, and commercial value of the connections it facilitates.
Strong Performance in the 20th Edition
The milestone 20th edition in 2025 underscored a clear transformation in global industry dynamics. Amid ongoing global economic fluctuations, BeautyEurasia achieved a 40% increase in visitor numbers compared to the previous year, signaling a growing demand for concentrated, high-impact trade environments.
The exhibition hosted 13,314 professional visitors from 114 countries, with international participants accounting for 26% of total attendance, reaffirming BeautyEurasia’s status as a truly global meeting point. In total, 302 exhibitors and 547 brands from 23 countries presented innovations across cosmetics, beauty, hair care, packaging, ingredients, hygiene, and private label segments.
Driving Measurable Business Through B2B Engagement
At the heart of BeautyEurasia’s success lies its unwavering focus on measurable business outcomes. During the 2025 edition, more than 5,300 strategic B2B meetings were conducted, reinforcing the exhibition’s role as a catalyst for tangible trade opportunities rather than a traditional showcase.
The VIP Hosted Buyer Program further amplified this impact, welcoming over 600 senior-level buyers from 69 countries and enabling direct, high-level engagement with key decision-makers. This carefully structured program allowed exhibitors to maximize return on investment while laying the foundation for long-term commercial partnerships.
Global Reach and Highly Qualified Visitor Profile
BeautyEurasia’s international strength was reflected in its extensive geographic reach, attracting strong participation from the Middle East, Europe, Asia–Oceania, the CIS and Central Asia, Africa, the Balkans, and the Americas. Top visiting countries included the United Arab Emirates, the United Kingdom, and key markets such as China, India, Bulgaria, the Netherlands, and others.
The exhibition welcomed a highly qualified professional audience comprising importers and distributors, brand owners and manufacturers, beauty salons and spa businesses, cosmetic retail chains, online retailers, private label buyers, and wholesalers. This decision-maker-focused visitor profile enabled exhibitors to engage directly with industry leaders shaping both regional and global beauty markets.
Looking Ahead to BeautyEurasia 2026
As the industry turns its focus to September 2026, BeautyEurasia remains firmly committed to delivering quality, efficiency, and meaningful international collaboration.
For professionals operating in cosmetics, hair care, salon services, and private label production, BeautyEurasia 2026 will continue to serve as a strategic gateway to Türkiye, Eurasia, the Middle East, the Balkans, and the CIS region, offering a powerful platform for sustainable international growth.
BeautyEurasia 2026
2–4 September 2026 | Istanbul Expo Center (IFM)
For more information: www.beautyeurasia.com
