German Crocodile Paint Turns Strategic Focus to Retail Market

From April 16 to 18, the German Crocodile Paint Carnival 2019 was held at Hilton Sanya Hotel with the theme of "Enabling Change, Wisdom Wins the Future". Along with crocodile paint came a large number of proponents of artistic makeup paint, who redefined the new retail model of wall customization in these three days, and solemnly launched the 4.0 version of crocodile color makeup wall customization center.

According to the reporter's on-site understanding, this is the third stop of the Crocodile Paint Carnival in 2019, and also an activity that Crocodile Paint attaches great importance to. Xu Changping, chairman of the alligator paint board, Zhao Juan, general manager, representatives of distributors and invited guests from all over the country, such as Peng Zheng, Executive Chairman of the Furniture Decoration Chamber of Commerce of the National Federation of Industry and Commerce, Peng Zheng, famous senior designer of Shanghai, Ankangyi, Chairman of Art Paint Painting Branch of China Paint Industry Association, Zhang Shuihe, Secretary-General of Shanghai Paint and Dye Industry Association, Huicong Paint Ya, to witness the arrival of a new era of crocodile paint.

At present, the competition of paint market is fierce. With the downturn of macro-economy and the continuous regulation and control of real estate, the construction market will continue to be depressed and divided. The pattern of the stronger and weaker coatings enterprises has emerged, and the market competition rules can not tolerate our slight loss. Faced with new challenges, Zhao Juan, general manager of crocodile paint, said at the carnival meeting that crocodile paint will accelerate market transformation and gradually shift the company's strategic focus to the retail market. Looking forward to the new year, alligator paint will build a community of destiny with all distributors, continue to work hand in hand, keep pace with the times, and continue to add bricks and tiles to make alligator paint bigger and stronger!

Crocodile is coming! Ding Zhiyong, general manager of Hunan Branch of Crocodile Paint Manufacturing Company, made a three-hour analysis on the new retail model of wall customization. He said that the new retail model of wall customization is a one-stop consumption service model which focuses on consumer demand, through personality design, tailor-made solutions, product as the media, construction services + after-sales landing as the closed loop; it is not only a closed loop of the sales process, but also a value transfer. In the whole process, we should always maintain a heart of importance, so that consumers can fully feel the value of customization.

In addition, Ding Zhiyong pointed out that the current market changes too fast, "consumption upgrading, purchasing mode upgrading, purchase upgrading, art paint upgrading" and so on continue to bring new challenges and inspiration to painting enterprises. The result of rapid change is a new revolution! With the enhancement of regional sensory perception, art coatings will usher in a new spring. Especially in the past two years, the market growth of personalized customized products is far ahead of the growth of traditional products. Many people enter the art coatings subdivision field to "grab a job". Under the rapid increase of paint brand and the rapid iteration of art paint products, the development of art paint has gradually changed from single style to brand, and the division of profits must focus on a few brands, the core of brand value is premium. Therefore, we should emphasize the importance of brand value and brand founding. All the people present are the main force in founding crocodile brand. It is the responsibility of all crocodile painters and distributors to build brand. And the direct and effective way to forge art paint brand is to establish a large service system, "Ding Zhiyong concluded. According to Huicong Paint Network, crocodile paint was born in 1959 and has been sold in the world for 60 years. Its super-high production and sales have always been in the first place in the German paint market. In 1997, crocodile paint entered the Chinese market and became the first batch of Chinese enterprises to develop art paint. Over the past two years, crocodile paint has been strengthening the user-centered service system. At present, nearly 600 crocodile makeup wall customization centers and crocodile paint flagship stores have been set up nationwide, and the decorative effect of composite color and three-dimensional texture occupies a stable market share. In 2019, alligator paint set a growth target of 300 new stores in retail channels.

What is the current market for imported latex paint? How will crocodile paint be affected as a Sino-German joint venture? How does the sale of imported latex paint affect the art paint business? These questions were answered in a two-hour speech on the afternoon of the 16th. On the afternoon of the 16th, Yi Wengui, the chief training lecturer of crocodile paint, gave a passionate speech.

Yi Wengui said in sharing "Sales Skills of German Crocodile Original Imported Latex Paint" that imported latex paint has made a great leap forward in recent years, and its development has accelerated. At present, many decoration companies are implementing European standard technology and imported substrates, and paint products are continuously upgrading. However, at the same time, we should clearly recognize that domestic latex paint is still a high proportion of wall decoration, and the market share is still large, so imported latex paint still needs to continue to make great strides. According to his analysis, it is beneficial for enterprises and customers to build drainage channels through the sale of latex paint, to divert customers to the field of art coatings and to improve product mix.