How to keep the position of cat's claw cup and line up to buy tea net?

Queue for an hour, and finally drank his dream tea. After contacting several agents, Starbucks' limited cat claw cup was still out of stock. After eating the box horse and Huang Babao rice, he satisfactorily punched and sunned in the circle of friends. Such consumption scenarios have become the daily life of many people. At present, many catering enterprises are ecstatic about the market effect brought about by the Internet red economy. Even international chains such as Starbucks and McDonald's have failed to resist the temptation. In order to cater to consumers'preferences, they have launched new products with the flavor of net red, but water can carry a boat and overturn it. Behind the constant boost of the online Red economy to various catering enterprises, some of the most popular restaurants have fallen into the tide. On the afternoon of April 17, Deloitte's Chinese partner Zhang Tianbing told Daily Economic News that NetRed's economy is developing too fast, and once it enters a suitable scene, there will be a lot of capital to pursue. After the rapid expansion of consumers and enterprises under the line, it is worth pondering whether the quality system and supply chain system of products can be effectively managed, which is also the main crisis faced by Nethong catering enterprises.

Large catering enterprises dividend net dividend economy

"There is nothing wrong with the word"net red", Starbucks is also seizing the economic effect of net red, the cat's claw cup is a case recently. When it comes to the innovative changes the company is currently working on, Nilly, Senior Quality Manager of Starbucks China, said. Not long ago, Starbucks launched a double-decker cat-claw-shaped water cup, which triggered a rush to buy in China. The rush to buy was once comparable to the previous years when Apple mobile phones were sold. In Nili's view, the launch of NetRed Cup is only an attempt by Starbucks in the current innovation and transformation. In the future, Starbucks will launch more products with NetRed Gene, catering to young consumers, and even trendy stores. In recent years, chain catering giant McDonald's has also introduced various new ice cream and cakes, triggering the buying trend and becoming the darling of the new media platform. According to the interview with Daily Economic News, as an important trend in the domestic catering industry, the development mode of the Internet Red economy actually originated from all kinds of small enterprises, and even once became the best marketing means for start-ups. After several years of development, it has become a unique marketing tool in the new retail and catering industries. In this context, various large chain catering companies will put aside the "cold" corporate culture and start to label themselves as "net red".

Zhang Qingfeng, global executive vice president and President of Greater China of Yikang Group, said that the development of China's food and beverage industry presents many unique features, such as digital application and the emergence of new formats. If we can grasp the innovation, we can help the further development of China's food and beverage industry.

And for the driving role of the net red economy on the catering industry, scene consumption or the main reasons. According to Deloitte's analysis report, competition in the industry in the future is no longer distinguished by region or product, but by various life scenarios of consumers 24 hours a day. According to Zhang Tianbing, whether it's a dinner scene with fresh boxes of horses or a business scene with Ruixin Blue Cup as the main player, it drives the development of commodity market by connecting with consumers'lives. Net Red Catering has seized this trend, creating a variety of new consumption scenarios for diners, so this is also an important direction for the future development of the catering industry. For catering industry with strict food safety bottom line, net-red economy is also a double-edged sword, bringing dividends to catering industry, but also threatening the long-term development of enterprises. Recently, the food safety problems of several domestic catering groups have been exposed as a proof. Chen Sixuan, general manager of Shanghai First Financial Media Co., Ltd., said that most industries have a clear quality bottom line and each link is superimposed to promote the quality of products. However, every link in the food industry is "multiplied". If any link is negative, it is possible to make the final result negative. If some net-red catering enterprises only pay attention to the marketing side and lack control over other links, they may lose the whole market.

According to the analysis of Zhang Qingfeng, the foundation of catering enterprise management system is food safety management, which involves people, raw materials, equipment and cultural construction of enterprises. If an enterprise's food safety management system is not well done, there will be potential risks in other aspects. On the other hand, the capital boom triggered by the combination of net-red economy and catering industry also reflects certain risks. In November 2018, Hechang, founder of Huang Taiji, who disappeared from public view for a long time, was interviewed by the media. As a "preacher" of Netred Restaurant, Huang Taiji, after many rounds of financing, failed to go further on this road. It focuses more on the marketing and promotion of restaurants, while ignoring the inherent business logic of the development of the catering industry, which has also become the main reason for its failure.