MIT Brand Oleander Launches First 'Zero Carbon Shampoo'

Environmental protection and sustainability are not only the most important topics for people around the world, but also a new market trend that beauty brands must master. MIT has always been a natural, eco-friendly and sustainable brand, and this year, it has even challenged the limits by launching the "World's First Zero Carbon Shampoo".

The new green visual design, together with the pure and zero-pollution formula and materials, shows Oleander's "green aesthetics" everywhere.

This is the proud work of Taiwan's local brand Oleander. Starting from shampoo and then expanding into skin care series, both the insistence on ingredients and the aesthetics of the packaging design are unforgettable.

This year, the brand even broke through the comfort zone by creating the world's first zero-carbon green tea shampoo "British Green" series! Continuing the signature long tube shape, inspired by "spring green tea", not only the packaging has been changed to a discreet and restrained green tea color, but also the simple and fashionable matte feel, paired with the fresh and natural woody herbal fragrance, it is not too much to say that it is the most beautiful supporting role in the bathroom.

The brand has been working for 20 years now, and the "British Green" series not only achieves carbon reduction in the ingredients and production process, but also pursues low carbon and environmental protection in the consumer cleaning process and the products after cleaning.

All products are made from certified organic tea extracts that can regulate the oil balance and emphasize "non-petrochemical sources".

After consumers purchase the products, the water used for shampooing and rinsing, and the gas and electricity needed to generate hot water are all "carbon neutral" with zero carbon emissions and zero environmental impact (2 ZERO), which completely implements the concept of sustainability.

The "British Green" series has also successfully passed the official USDA Biobased Natural Sustainability Certification, which will also lead a new trend in the hair product market.

SHAMPOO

In addition to the green color, the new collection features a sleek, curved shoulder inspired by the perfect proportions of a woman's shoulder line, and the bottle is made of 100% PCR recycled materials.