Liangshan Heroes' insists that water paint is to do good and accumulate virtue

Seven Rainbow Trading Co., Ltd. Zhong Guangyu, a new businessman in Linyi City, Shandong Province, is called "a good man in Liangshan Mountain" by people in the industry because of its frankness and atmospheric character. Zhongguangyu has been working since 1986 and has been climbing and rolling for 33 years so far. As an older generation of paint merchants, he is very sensitive to the trend of the industry. In 2016, Zhong Guangyu, a paint merchant in Linyi City, Shandong Province, came into contact with water paint, which made him unexpectedly embark on the road of benevolence and morality.
"Paint is a kind of paint made with benzene and other organic solvents as diluents for decoration and protection of articles. Benzene solvents are toxic and carcinogenic, VOC emissions are high, inflammable and explosive, and polluting the environment Water paint is a renewal product of traditional solvent-based paint with water as diluent, energy saving, environmental protection, non-flammable and non-explosive. It can greatly reduce VOCS emissions from the source of production and application terminals. Talking about the contrast between paint and water paint, Zhong Guangyu has a unique view.
Zhong Guangyu said: "Every kilogram of water paint can reduce VOCs emissions by 0.8 kilograms, which is not only beneficial to health, but also can effectively protect the ecological environment. It can be said that the management of paint is to do good deeds. Journalists learned that Zhong Guangyu, as a new big businessman of Chenyang Paint, has made remarkable achievements in following the company's pace and cultivating the regional market under the strategic transformation. It is understood that Zhong Guangyu currently has nearly 10 experience halls and exclusive stores. The target of the surprise year of 2019 is to double the task of sprint sales.
Guo Shengli of Linyi Province said: "In Linyi area, the morning sun water paint has been recognized by the industry, from home decoration to distribution, then to the director channel, consumers, are very optimistic about the morning sun water paint, support the morning sun water paint, relying on vegetation to moisten children's water paint. High-end products such as 2KPU waterborne wood paint have gained wide popularity and reputation.
Linyi Team should further seize the market channels, do a good job in store renovation, improve visual marketing, product phase adjustment and vivid display in 2019. In addition, we formulate sales strategies for high-end products, and constantly improve retail sales. At the same time, we should speed up the construction of channel teams such as home furnishings and foremen, and promote the increase of distribution points and single-store sales. Zhong Guangyu introduced it. Zhong Guangyu said: "The training course is very grounded, which makes me realize the shortcomings in team building and business model. The next step is to recruit and train personnel, seize channels and operate them. We will work hard to build a paint team capable of fighting and winning battles, and submit a qualified answer sheet to the company.
Reporters learned that with the tightening of the national environmental protection policy and the improvement of consumers'environmental awareness, in Linyi regional market, water paint stores are blooming everywhere, including Zhongguangyu, which has been engaged in foreign brand paint for several years and more than ten years. Even for decades, paint dealers have felt the trend of "turning oil into water", and they have abandoned oil to water, turning paint stores into water paint stores. Healthy, green and environmentally friendly paint has become the only choice for paint manufacturers under the transformation. The use of paint is to do good and accumulate virtue, and national brands are no worse than foreign brands. It has also become a popular word of mouth among consumers.
As a new major merchant of Chenyang Water Paint, Zhong Guangyu said that the brand of Chenyang Water Paint has risen strongly in recent years, and has been widely recognized by the government, industry and consumers for its excellent environmental protection performance and product quality. Under the strategic transformation of the company, Linyi Team will adhere to the company's environmental protection concept, act on its own initiative in the regional market, constantly strengthen the team's hematopoietic function, strive to double the sales sprint, and contribute to the company's early realization of Huawei's goal in the paint industry.
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2026-06-12
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Paint & Coating Industry Overview Mar.2025
This issue provides analysis of the European and German coatings markets, as well as the latest monthly reports and price trends of coatings-related chemical raw materials. Support online permanent download.Published in: Mar.2025
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