Algeria's social media use is active, and k-beauty has attracted much attention

"In Algeria, consumers' curiosity and attention to k-beauty are also increasing." Recently, in an interview with KOTRA Algerian Trade Center, Sarah cocoblogger, an Algerian online blogger, mentioned that "in Algeria, consumers are increasingly curious and concerned about k-beauty, so Korean enterprises should actively enter the Algerian market." Sarah cocoblogger is a well-known online red star in the field of Algerian beauty and clothing, with 196000 fans.

She said that k-beauty launched products that were not available in the market in the past, attracting the market's attention with innovation, and Algeria's use of social media is also increasing dramatically. Based on this, k-beauty has a very broad prospect of entering. In her opinion, Algerian consumers are very visual, so they account for a large proportion in the selection of products. What products need to be clear at a glance and attract attention. According to her introduction, products that attract the attention of consumers with interesting packaging can not only attract the attention of Algerian consumers, but also stimulate the curiosity of consumers, which is a good strategy. It is also a factor to consider that Algerian consumers do not like trouble. If you need to read the manual for a long time or log in to the website to further understand the details of the product, it is difficult to get favor. Therefore, you should consider the advantages of mobile phones. She added that consumers will only pay if they stimulate visual curiosity. In September this year, KOTRA hosted the Middle East Africa trade delegation conference in Algiers, the capital of Algeria. The buyers responded warmly to the beauty products that had not been circulated in Algeria. On the day of instagram live product presentation, many consumers asked that there were also many buyers who wanted to sell related products to the Algerian market. According to the current laws and regulations, there must be a local partner, and it will take a lot of time and cost to obtain the relevant certification. It should be considered that many local partners want to cooperate with Korean enterprises to produce locally. At last, she suggested that "Algerian consumers are very interested in k-beauty, so Korean enterprises can also consider actively entering the market. According to current laws and regulations, they need local partners, so they can improve their competitiveness through local production and other means."