Under the trend of personalization, subscription economy is rising

The number of households using subscription economy customization services is increasing. Different from the way of delivering the same product and content in the past, the subscription economy has increased personalization, providing customized services according to everyone. The main interface of Netflix provides personalized user interface according to personal interests, and shirts, food, cosmetics and other products selected according to personal preferences have entered the stage of subscription economic services. According to the mood or specific situation, the boundaries between changing the way of vehicle riding, unlimited drinking or subscribing to art, books, etc. are gradually disappearing. Personalization, customization and quota system according to the analysis, the key of subscription economy is personalization, customization and quota. Because with the continuous personalization of consumption mode, people begin to find products that meet their personal preferences, and change products according to popular trends, seasons and even mood, and finally choose to pay a certain amount of quota system for consumption is the wise choice. 20-30-year-old young people are the main customer groups, they are familiar with the Internet and e-commerce, and think that it is wiser to pay a certain amount of money every month to enjoy various experiences or use products suitable for themselves than to pay a large amount of money.

Integrate my lifestyle into the subscription economy to increase convenience. In terms of price, it is also cheaper or similar to the traditional purchase and maintenance costs. Because of its low price and convenience, it has penetrated into our life. You can choose other cars to use every month, and distribute cosmetics with the skin regeneration cycle. The subscription economy is gradually diversified. This is a way to give up owning famous brands or high-end products and to respect the personal orientation of providing services at low prices. Now, as long as you click a few times, you can show your personality. The subscription economy of using multiple products at a low price has penetrated into life. Recently, with the acquisition of Woongjin Coway, the largest leasing company in South Korea, by the South Korean game company netmarble, it announced to enter the subscription payment market. Insiders believe that this move seems to enter a completely different field, but in fact, it is to break away from the past subscription economic model such as water purifier and provide new forms of services. The subscription economy is still in its infancy, and there are quite a lot of subscription economy programs in the cosmetics industry, such as customized cosmetics, skin testing, etc. The cosmetics industry should also adapt to the era of personalization and develop new programs to open the subscription economy.