Halal, offline, make-up and acne elimination are becoming the four major trends

Recently, some people in the industry have put forward four major trends that dominate the cosmetics industry in Malaysia. They think that while paying attention to these trends, it is better to choose products suitable for the local market conditions to open up the market. Recently, oh hyodong, director of Parkson group, made the remarks in his contribution to KOTRA. Director Wu pointed out that Malaysia's cosmetics industry has four trends: halal, offline, cosmetics and anti acne, and k-beauty. Muslims in Malaysia account for 60% of the total population, and the proportion of Muslims is very high. With the increase of purchasing power of cosmetics, halal cosmetics market grows at the rate of 15% every year. If you want to enter the cosmetics industry in Malaysia, halal certification is not a choice but a necessity. Although the global online shopping market is expanding, Malaysian consumers prefer physical shopping. Compared with the scale of the online and offline cosmetics market, the first online store (hermo) only accounts for 1 / 10 of Watsons, the largest offline physical store. Therefore, the enterprises entering Malaysia should take the products conforming to this trend as the center to promote, and at the same time, they should prepare for and respond to the expansion of online shopping market. The effective treatment of allergic cosmetics, namely medical cosmetics, is growing strongly. According to the survey, international cosmetics brands such as Vichy, rifuquan and Uriage are growing constantly, and these brands are expected to grow significantly this year. Beauty's global influence has declined compared with that in the past due to the circulation of a large number of products with poor quality and blind marketing. With the development of social network services (SNS), the number of consumers who buy popular products in Korea is increasing. According to the analysis, domestic brands should also coordinate with the change of Malaysian consumers' purchase mode. Wu Lishi suggested that we should take care of Malaysian consumers who are sensitive to price and provide more low-cost goods below 30000 won through Malaysian market strategy. In addition, he suggested that rather than opening independent stores in large shopping centers, we should first understand the market through assembly stores.