Jessie Xia: Great China Architectural Coating Overview from Dow Chemical
Jessie Xia from Dow Chemical analyzed the architectural coating market at the ECHEMI Coating Forum & Procurement Conference. Jessie Xia is the Marketing Manager of Coating Materials Business Department in China. In this speech, Jessie Xia introduced the architectural coating market in China. During 2004-2014, the architectural coating developed greatly with the CAGR at 16.4%. Urbanization and real estate boosted the architectural coating market.
Ⅰ China Economy New Normal: Still Strong with Growth Rate Slow Down
Ⅱ The Golden Decade of China Architectural Coatings Market (2004-2014)
Ⅲ The Silver Decade Driving Force (2015-2025)
1.Urbanization and Repaint
2.Explosive middle class and Ecommerce
3.Retails Consumers: Will to Pay for “Innovation”
4.The Power of China Real Estate Company
5.Continuously Increasing of Labor Cost
6.The Pressure from Sustainable Growth
7.The Complex Standard System
Ⅳ China Market Trend & Opportunity
1. Interior Paint
2.Exterior Paint
3.Dow Coating Material Innovative Offerings for Architectural Coatings
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