Jessie Xia: Great China Architectural Coating Overview from Dow Chemical

Jessie Xia from Dow Chemical analyzed the architectural coating market at the ECHEMI Coating Forum & Procurement Conference. Jessie Xia is the Marketing Manager of Coating Materials Business Department in China. In this speech, Jessie Xia introduced the architectural coating market in China. During 2004-2014, the architectural coating developed greatly with the CAGR at 16.4%. Urbanization and real estate boosted the architectural coating market.

Ⅰ China Economy New Normal: Still Strong with Growth Rate Slow Down

Ⅱ The Golden Decade of China Architectural Coatings Market (2004-2014)

Ⅲ The Silver Decade Driving Force (2015-2025)

1.Urbanization and Repaint 

2.Explosive middle class and Ecommerce 

3.Retails Consumers: Will to Pay for “Innovation”

4.The Power of China Real Estate Company

5.Continuously Increasing of Labor Cost 

6.The Pressure from Sustainable Growth

7.The Complex Standard System

Ⅳ China Market Trend & Opportunity 

1. Interior Paint

2.Exterior Paint

3.Dow Coating Material Innovative Offerings for Architectural Coatings