The high-end 'medical grade' female hygiene products into the market focus

"Medical grade" to seize the high-end market

Held in July 29th international science and technology exposition paper - life on paper and hygiene products international BBS, vice secretary of China paper association of professional committee of the daily paper Cao Baoping in the theme of the present situation and development trend of Chinese health products industry, "the report pointed out that in the Chinese health products in the market and channel change, sanitary napkin layered market demand, Female hygiene products show the characteristics of continuous expansion of market scale, high-end products, and significant personalized trends.

She noted that the health care awareness and consumption capacity of Chinese women consumers is constantly improving, and they are paying more attention to the quality, functionality, material safety and product experience of sanitary napkins. Meanwhile, with the rise of high-end domestic brands, a new generation of consumers is increasingly favoring domestic products and more personalized product designs.

"We used to buy brands, now we buy quality." Zhao Na, a consumer who lives in Chaoyang District of Beijing, told reporters that the main standard of sanitary napkin is "sterile" and "low sensitivity", and the current popular "medical and nursing level" sanitary napkin becomes the first choice. "Menstrual hygiene is very important, often see some popular science articles that sanitary napkins may bring health risks, compared with ordinary sanitary napkins, the standard of medical grade is higher, the use of more safe and hygienic."

Reporters see that at present, the medical and nursing sanitary napkin that is highly sought after by consumers is rapidly occupying the high-end market, so that health, comfort, easy to use, low sensitivity and other keywords will no longer be "single selection", but the integration of sanitary napkin products "integrated standard".

Health, performance and safety are more of an advantage

"The health and safety indicators and other characteristics of medical and nursing grade standard sanitary products are better than those of ordinary grade and disinfection grade." Insiders pointed out that the difference between medical and nursing grade sanitary napkins compared to regular ones is mainly reflected in three aspects, namely health indicators, performance indicators and safety indicators. "Medical standards, the total number of bacterial colonies required is one-tenth of the national standard, and no fungal colonies can be detected; the requirements at the physician-nurse level have been substantially improved compared to national standards, both in terms of uptake and uptake rate. At the same time, the standard of medical and nursing grade sanitary napkins has added safety indicators, toxicological indicators, lead, arsenic, cadmium, mercury and other heavy metal limits, and more stringent requirements for formaldehyde content."

The reporter understands, on January 11, 2019, by the national health industry standards and certification of professional committee of association of business management and central defender (Beijing) certification center hosted the second health security of BBS and national health science and technology support technology seminar, announced the diapers, sanitary napkin grades and health care products, health and safety certification standards. Meanwhile, domestic brand Bisutes launched the industry's first medical-grade sanitary napkin product in 2019.

Shute, times of science and technology, chairman and chief executive of Liu Chongjiu said in an interview with reporters, clean, comfortable, "should be the most basic requirement for sanitary napkin products, times Shute as early as in 2018, has been involved in the" standard of medical grade diapers points and implementation guide " and " the medical grade sanitary napkin standard sex points and implementation guidelines of writing. It has participated in the drafting of industry medical grade standards such as "medical grade sanitary napkins (pads)" group standards and "medical grade female sanitary pants", and took the lead in launching medical grade sanitary napkins in 2019." For example, medical and nursing-grade pads from Bisutel are sterilized by electron beam irradiation and each package has a sterilization date. The sealed chain pack meets GB 4806.7-2016 safety material and product requirements. The product has passed the 17 safety indicators of medical and nursing grade testing, and has realized no addition, no fluorescence and no formaldehyde."

We will upgrade the level of research and development in the industry.

Correspondents say sanitary napkin products with medical and nursing-grade products as selling points have also become a new research and development direction for many traditional brands amid consumer demand for more health and safety. Currently, medical-grade pads sold are mainly domestic brands. In addition to The Times' nearly 30-year brand history and the emergence of new brands such as Shuweikang and Youna Silk, Qianjin Pharmaceutical has also launched a medical-grade sanitary napkin product under the Qianjin Jingya brand name.

It is worth noting that in 2011 the Ministry of Industry and Information Technology departments issued "the industrial fabrics" twelfth five-year "development plan" is put forward using biodegradable functional fiber materials such as type, antibacterial, super-absorbent improve women's health supplies until the end of the performance indicators, guide the feminine hygiene products industry to the production of high-end product development; in March 2019, the State Administration for Market Regulation issued the Notice on Further Strengthening the supervision and Inspection of the Quality and Safety of Daily Plastic Products, children's Toys, and Disposable Sanitary Products, which clearly proposed to promote the construction of a long-term supervision mechanism for female health products and supervise the production and development of the industry.

"The upgrading of consumer demand will help the continuous improvement of the industry level, diversified and differentiated development will become the mainstream direction of product research and development, China's health supplies equipment industry equipment manufacturing is accelerating into the stage of intelligent customization and precision improvement." Cao Baoping, deputy general secretary of the Life Paper Committee of the China Paper Association, said about the future development trend of the industry.

Liu Chongjiu also noted that the need for comfort, air permeability, antibacterial effect, lightness and thinness of products has also pushed the industry to raise the level of research and development to improve product quality..In addition, in the context of the national environmental protection policy, the raw materials used by enterprises producing female hygiene products are also oriented toward natural and biodegradable materials..Sanitary napkin companies need to understand market changes in a timely manner and introduce more advanced technologies to meet consumer demands. " On the other hand, cross-border collaborative development of horizontal integration will also be an important direction for the industry in the future. Under the ability of science and technology, sanitary napping enterprises will widely participate in supply chain and industrial chain cooperation, integrate technology application resources, and better serve the consumer market." "Said Liu Chongjiu.