In-Cosmetics Global to Showcase Biotech Actives and Anti-Ageing Innovations

In-cosmetics has announced the launch of a new initiative exclusively for cosmetic scientists, chemists and dermatologists at its global show to be held in The Netherlands from 17-19 April 2018.

A series of exclusive ‘silent’ tours focusing on two highly topical subjects – biotechnology actives and the future of anti-ageing – will run throughout the show. Sponsored by Mibelle Biochemistry and led by Ms. Rouah Al-Wakeel, a leading technical consultant and cosmetic chemist, participants will use wireless headphones to hear information about ingredients and technologies being launched at the show.

The science and ingredients behind personal care products is pivotal to their success, and the highly curated tour will visit suppliers that have developed some of the most innovative ingredients suppliers in the personal care industry. “Participants will get an exclusive demonstration of the products, delivered in a quick, convenient and time-efficient way,” informed a press note from the organisers.

Two groups of 20, twice a day, over two days will be taken around some of the exhibition’s most popular areas including the ‘Innovation Zone’ – a launchpad for more than 100 novel ingredients – and the ‘Sensory Bar’, where participants will experience a host of new textures and sensations first hand.